---
title: MSRP (RRP) Price not Appearing on WooCommerce Product Page
description: "MSRP not appearing on the WooCommerce product page? Common symptoms, causes and a step-by-step fix."
url: "https://wpfactory.com/docs/msrp-not-appearing/"
updated: "2026-09-27"
category: Troubleshooting
tags:
  - MSRP (RRP) Pricing for WooCommerce
---

# MSRP (RRP) Price not Appearing on WooCommerce Product Page

### Problem

If the MSRP does not appear on the product page in MSRP (RRP) Pricing for WooCommerce, go to WPFactory > MSRP, confirm Enable plugin is on, and set Single Product Page > Display to Show on the General section. Conditional display options hide the MSRP unless met. Also check the product's MSRP value and your theme.

### Common symptoms

- MSRP filled in admin, but not visible on the frontend.
- Only the regular price shows.
- MSRP shows for some products but not others.

### Cause

In most cases this is down to the display settings, a theme that overrides the WooCommerce price template, or an MSRP that does not meet the display condition you set.

### Solution, step by step

1. **Confirm the plugin is enabled.** Go to **WPFactory > MSRP** (also reachable at **WooCommerce > Settings > MSRP**) and check that **Enable plugin** is on.
2. **Check the Display option.** On the General section, make sure **Single Product Page > Display** is set to **Show**. If it is set to "Only show if MSRP is higher than the standard price" or "Only show if MSRP differs", the MSRP is hidden unless that condition is met.
3. **Verify the MSRP value.** Edit the product, confirm the MSRP field holds a numeric value, and click Update.
4. **Rule out the "empty price" and "on sale" options.** If **Products with empty price > Hide** is on, products without a price show no MSRP.
5. **Test with a default theme.** Switch temporarily to Storefront or a default block theme. If the MSRP then appears, your theme overrides the price template.
6. **Clear all caches.** Clear page cache, object cache and CDN, then reload the product page in a private window.

### Prevention

- Retest MSRP display after any theme change.
- Avoid themes that heavily customize price output without using WooCommerce hooks.

Still stuck? Our team answers every ticket on the [MSRP Pricing support forum](https://wpfactory.com/support/item/msrp-for-woocommerce/).

Related articles

- [MSRP (RRP) not Displaying for Variable Products or Variations](https://wpfactory.com/docs/msrp-not-displaying-variations/)
- [MSRP Appears in Product Settings but not on the Live Product Page](https://wpfactory.com/docs/msrp-not-showing-product-page/)
- [How to Bulk Change Product Prices with the MSRP Price Converter](https://wpfactory.com/docs/woocommerce-bulk-msrp-price-converter/)
- [How to Show MSRP (RRP) Prices in WooCommerce](https://wpfactory.com/docs/how-to-use-msrp-rrp-pricing-for-woocommerce/)
- [MSRP Comparison Looks Wrong – Prices not Displayed as Expected](https://wpfactory.com/docs/msrp-comparison-looks-wrong-prices-not-displayed-as-expected/)

 

[![MSRP (RRP) Pricing for WooCommerce](https://wpfactory.com/wp-content/uploads/MSRP-RRP-Pricing-for-WooCommerce.webp)](https://wpfactory.com/item/msrp-for-woocommerce/)