---
title: Set Different Limits per User or per Role
description: Give different WooCommerce purchase limits per role (free) or per individual user (Pro, with formulas).
url: "https://wpfactory.com/docs/per-user-max-product-limits/"
updated: "2026-09-25"
category: Troubleshooting
tags:
  - Maximum Products per User for WooCommerce
---

# Set Different Limits per User or per Role

## Giving different customers different limits

Store owners often want one customer to have a higher cap than another, or a whole role such as wholesale to buy more. [Maximum Products per User for WooCommerce](https://wpfactory.com/item/maximum-products-per-user-for-woocommerce/) handles per-role limits natively (free) and per-individual-user limits through the Pro Formula section.

### Per role (free, no shortcodes)

1. Go to **WPFactory > Max Products per User** (also reachable at **WooCommerce > Settings > Maximum Products per User**), open **General** and enable **User roles**.
2. Optionally list the roles you want in **Enabled user roles**.
3. Open the **Limits** section. Each enabled role now has its own **Limit per user** field under All Products (and on product/term pages in Pro). A role value of `0` falls back to the main limit.

### Per individual user (Pro, Formula)

1. Open the **Formula** section and enable **Limits by formula**.
2. Add one rule per line with `user_id`, for example:
    `[wpfmppu limit="5" user_id="123" product_id="456"]` limits product 456 to 5 for user 123.
3. List several IDs with commas, for example `user_id="123,124" product_id="456,457"`.
4. Save and test with those accounts.

**Note:** use the current `[wpfmppu]` tag; `[alg_wc_mppu]` is a deprecated alias as of 4.5.0. There is no CSV import for per-user rules, so for many users keep your rules in an external sheet and paste them into the Formula field.

### See also

[How to set purchase limits by formula](https://wpfactory.com/docs/maximum-products-per-user-for-woocommerce/) and the [formula attributes reference](https://wpfactory.com/docs/maximum-products-per-user-for-woocommerce/).

### Need a hand?

Our team answers every ticket on the [Maximum Products per User support forum](https://wpfactory.com/support/item/maximum-products-per-user-for-woocommerce/).

Related articles

- [Maximum Products per User: How to Reset a Settings Section](https://wpfactory.com/docs/maximum-products-per-user-reset-settings/)
- [Maximum Products per User: Message Placeholders Reference](https://wpfactory.com/docs/maximum-products-per-user-placeholders/)
- [Maximum Products per User: Developer Hooks and Filters Reference](https://wpfactory.com/docs/maximum-products-per-user-hooks-filters/)
- [Getting Started with Maximum Products per User for WooCommerce](https://wpfactory.com/docs/intro/)
- [Free vs Pro: Maximum Products per User for WooCommerce](https://wpfactory.com/docs/differences-pro-vs-free/)

 

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