---
title: "Rename Media Files on Upload: Free vs Pro Versions Compared"
description: "Free vs Pro for Rename Media Files: both rename WordPress uploads automatically; see exactly what Pro adds."
url: "https://wpfactory.com/docs/pro-vs-free-rename/"
updated: "2026-09-26"
category: Pro Features
tags:
  - File Renaming on Upload
---

# Rename Media Files on Upload: Free vs Pro Versions Compared

## Difference between Pro and free versions

Both editions of [Rename Media Files: Improve Your WordPress SEO](https://wpfactory.com/item/file-renaming-on-upload-wordpress-plugin/) automatically rename your uploads for cleaner, more search-friendly filenames. The free version covers automatic renaming on upload and the core naming rules, while Pro adds manual editing, bulk processing of existing media, automation for ALT text and titles, extra rule tokens, and compatibility controls. The table below breaks down what each version includes.

| Feature | Free | Pro |
| --- | --- | --- |
| Automatic rename on upload | Yes | Yes |
| Remove accents and special characters, force lowercase | Yes | Yes |
| Core naming rules: Filename, Site URL, Post title, Datetime | Yes | Yes |
| Update permalink on upload | Yes | Yes |
| Ignore extensions, filenames, and files with no extension | Yes | Yes |
| Manual filename and permalink editing | No | Yes |
| Bulk rename existing media with background process | No | Yes |
| Update media references in post content | No | Yes |
| Update media on post update | No | Yes |
| Automatic ALT text and media title generation | No | Yes |
| Extra rule tokens: `{uploaddate}`, `{custom_string}`, `{postslug}`, `{postid}`, `{userid}`, `{userrole}`, `{username}`, `{wc_prod_sku}`, `{cf:}`, `{tax:}` | No | Yes |
| JPEG to JPG conversion | No | Yes |
| Scheduled filename updates | No | Yes |
| Restrict renaming by user role and post type | No | Yes |
| Compatibility tab: BuddyBoss, Gravity Forms, WPForms | No | Yes |
| Ignore filenames by Tag | No | Yes |

### Ready to set this up?

The Pro features above are all part of [Rename Media Files](https://wpfactory.com/item/file-renaming-on-upload-wordpress-plugin/). If you are still on the free version, upgrading unlocks manual editing, bulk renaming, SEO automation, and the full set of rule tokens. [Get Rename Media Files Pro](https://wpfactory.com/item/file-renaming-on-upload-wordpress-plugin/).

Related articles

- [Rename Media Files on Upload: General Settings](https://wpfactory.com/docs/general-settings/)
- [How to Rename Media Files on Upload in WordPress](https://wpfactory.com/docs/intro-how-to-use-rename-media-files-on-upload-plugin/)
- [Rename Media Files on Upload: Advanced Troubleshooting](https://wpfactory.com/docs/troubleshooting-rename/)
- [Rename Media Files on Upload: Specific Issues](https://wpfactory.com/docs/specific-issues-rename/)
- [How to Bulk Rename Existing Media Files](https://wpfactory.com/docs/bulk-rename-existing-media-files/)

 

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