---
title: "How to Set Product-Specific Purchase Limits"
description: "Set store-wide, per product, category or tag purchase limits per customer, and learn what 0 and -1 mean."
url: "https://wpfactory.com/docs/setting-product-specific-limits/"
updated: "2026-09-27"
category: How to
tags:
  - Maximum Products per User for WooCommerce
---

# How to Set Product-Specific Purchase Limits

To set purchase limits per customer, go to **WPFactory > Max Products per User > Limits** in [Maximum Products per User for WooCommerce](https://wpfactory.com/item/maximum-products-per-user-for-woocommerce/). Enable **All products** for one store-wide limit (free), or per product, category or tag limits (Pro). Enter a positive number; `0` means no limit and `-1` blocks the purchase.

## Setting limits at the level you need

Maximum Products per User can apply a limit to your whole catalog, to a category or tag, or to a single product. The store-wide level is free; per-product and per-taxonomy limits are Pro features.

![Limits tab in Maximum Products per User: All Products, Per Product Taxonomy and Per Product](https://wpfactory.com/wp-content/uploads/max-products-per-user-limits-tab.png)

### Where to find it

Go to **WPFactory > Max Products per User** (also reachable at **WooCommerce > Settings > Maximum Products per User**), then open the **Limits** section.

### The three levels

| Level | Enable option ID | Default | Free/Pro |
| --- | --- | --- | --- |
| All Products (one limit for the whole store) | `wpjup_wc_maximum_products_per_user_global_enabled` | No | Free |
| Per product category | `alg_wc_mppu_product_cat_enabled` | No | Pro |
| Per product tag | `alg_wc_mppu_product_tag_enabled` | No | Pro |
| Per product | `wpjup_wc_maximum_products_per_user_local_enabled` | No | Pro |

### All Products (free)

1. Turn on **All products**. It is off by default, so nothing is limited until you enable it.
2. Set **Limit per user** (`wpjup_wc_maximum_products_per_user_global_max_qty`, default `1`). Enter the highest quantity of each product one customer may buy. `0` applies no limit. Do not use `-1` for "no limit": any quantity is above `-1`, so it blocks every purchase.
3. If you enabled User roles in the General section, a per-role **Limit per user** field appears for each role. A role value of `0` falls back to the main limit, and `-1` stops that role from buying.

### Per product and per taxonomy (Pro)

1. Enable **Per product**, **Per product category** or **Per product tag**.
2. Per product: edit a product and use the new **Maximum Products per User** box to set its **Limit per user**. A value of `0` falls back to the All Products limit if that section is on, otherwise no limit applies. A value of `-1` blocks the product for everyone it applies to.
3. Per category / tag: edit the category or tag term and set its **Limit per user** field.

**Tip:** to limit different products together, assign them to a shared category or tag and set the limit on that term. This is the standard way to cap a group of products with one number.

### Choosing the right level

Use All Products for a single blanket rule. Use per category or per tag for groups such as limited editions or promotional lines. Use per product when a specific item needs its own cap.

### Special values at a glance

| Value | All Products limit | Per role, per product or per term limit |
| --- | --- | --- |
| Positive number (for example 2) | Each customer can buy up to that quantity. | Each customer can buy up to that quantity. |
| `0` | No limit. | Falls back to the next level (for a product, the All Products limit if it is on). |
| `-1` | Blocks the purchase. | Blocks the purchase. |

### Get more control

The store-wide limit is free. Per-product, per-category and per-tag limits are Pro features of [Maximum Products per User for WooCommerce](https://wpfactory.com/item/maximum-products-per-user-for-woocommerce/). [Get Maximum Products per User Pro](https://wpfactory.com/item/maximum-products-per-user-for-woocommerce/).

Need a hand? Our team answers every ticket on the [Maximum Products per User support forum](https://wpfactory.com/support/item/maximum-products-per-user-for-woocommerce/).

Related articles

- [How to Set Up Product Purchase Limits in WooCommerce](https://wpfactory.com/docs/manage-product-limits/)
- [Product-Specific Limits Apply to the Whole Store](https://wpfactory.com/docs/product-limits-not-working/)
- [Product Purchase Limit Shortcodes](https://wpfactory.com/docs/product-purchase-limit-shortcodes/)
- [How to Limit Purchases by Product Category or Tag](https://wpfactory.com/docs/limits-by-taxonomy/)
- [How to Add a Product Limits Tab to My Account](https://wpfactory.com/docs/maximum-products-per-user-my-account-tab/)

 

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