---
title: One Coupon, Different Discount Amounts per User Role
description: "Give one WooCommerce coupon a different discount per user role, such as 10% for subscribers and 20% for wholesale customers."
url: "https://wpfactory.com/docs/setting-role-based-discounts/"
updated: "2026-10-05"
category: Pro Features
tags:
  - "Coupon & Discount by User Role for WooCommerce"
---

# One Coupon, Different Discount Amounts per User Role

With [Coupon by User Role for WooCommerce](https://wpfactory.com/item/coupon-by-user-role-for-woocommerce/) a single coupon code can carry a different value for each user role. Subscribers might get 10% off while wholesale customers get 20%, all from the same code, so you run one promotion instead of juggling several codes.

### Free or Pro?

Per-role amounts are **free** for the eight standard roles. Custom user roles (for example a wholesale or membership role) require Pro.

### How it works

Each coupon gets an **Amount by user role** tab. The value you enter for a role overrides that coupon's standard **Coupon amount** when a matching customer applies the code. The number follows the coupon's **Discount type**, so it is a percentage on a percentage coupon and a currency value on a fixed coupon.

### Set it up

1. Go to **WPFactory > Coupon by User Role** (also reachable at **WooCommerce > Settings > Coupon by User Role**).
2. Open the **Amounts** section and tick **Amount per coupon** under **Per Coupon**, then save.
3. Open a coupon under **Marketing > Coupons** and select the **Amount by user role** tab.
4. Enter an amount per role. Leave a role blank to use the coupon's standard amount. `0` is a valid amount and means a zero discount, not "ignore".
5. Update the coupon.

![Setting a coupon amount per user role in WooCommerce](https://wpfactory.com/wp-content/uploads/Coupon-Amount-by-User-Role.png)

The step-by-step settings walkthrough, including the full options table, lives in [how to set a coupon amount by user role](https://wpfactory.com/docs/coupons-discount-by-user-role/how-to/coupon-role-amount/).

### When a customer has several roles

If a customer holds more than one role, the first role with a non-empty amount on that coupon is applied. There is no automatic highest-wins or lowest-wins logic, so plan overlapping roles deliberately, or use the exceptions approach described in [handling users with multiple roles](https://wpfactory.com/docs/coupon-exceptions-multiple-roles/).

### Use cases

- Reward loyalty tiers: bigger discounts for higher-value roles, one code for the campaign.
- Wholesale pricing: a steeper amount for a wholesale role than for retail customers (custom role, Pro).
- Registration incentives: a smaller guest discount and a larger customer discount to encourage sign-up.

## How to Set a WooCommerce Coupon Amount by User Role

To give the same coupon a different value for different user roles, use the Amounts feature in [Coupon by User Role for WooCommerce](https://wpfactory.com/item/coupon-by-user-role-for-woocommerce/). One coupon code can then discount, say, 10 for subscribers and 15 for customers, with no need for separate codes.

### Is this free or Pro?

The Amounts feature is **free** for the eight standard roles (Guest, Administrator, Editor, Author, Contributor, Subscriber, Customer, Shop manager). Only support for **custom** user roles requires Pro. You do not need Pro to set per-role amounts for the standard roles.

### Step 1: turn on Amount per coupon

1. Go to **WPFactory > Coupon by User Role** (also reachable at **WooCommerce > Settings > Coupon by User Role**).
2. Open the **Amounts** section.
3. Confirm **Amount by user role** is ticked (the **Enable section** switch, on by default).
4. Under **Per Coupon**, tick **Amount per coupon** (**Enable**). This adds an **Amount by user role** tab to every coupon's edit page.
5. Click **Save changes**.

![Amount by user role and Amount per coupon settings in WooCommerce](https://wpfactory.com/wp-content/uploads/Coupon-Amount-by-User-Role.png)

### Step 2: set the amounts on a coupon

1. Go to **Marketing > Coupons** and open (or create) a coupon.
2. Open the **Amount by user role** tab in the coupon data panel.
3. Enter an amount for each role you want to target. Leave a role blank to fall back to the coupon's standard **Coupon amount**. A value of `0` is allowed and treated as a real amount, so enter it only if you mean a zero discount.
4. Update the coupon.

### How the value is interpreted

The per-role amount replaces the coupon's own **Coupon amount** for matching users. It is interpreted according to the coupon's **Discount type**: for a percentage coupon the number is a percent, for a fixed cart or fixed product coupon it is a currency value. If you change the discount type later, review your per-role amounts, because the same numbers are now read differently.

### Options reference

| Label | Option ID | Type | Default | Free/Pro |
| --- | --- | --- | --- | --- |
| Amount by user role (Enable section) | `alg_wc_coupon_by_user_role_amount_section_enabled` | Checkbox | `yes` | Free |
| Amount per coupon (Enable) | `alg_wc_coupon_by_user_role_amount_per_coupon` | Checkbox | `no` | Free |
| Per-role amount (per coupon, stored as meta) | `_alg_wc_coupon_by_user_role_amount` | Text (one per role) | Empty | Free (standard roles), Pro (custom roles) |

### Users with more than one role

If a customer holds several roles, the first role that has a non-empty amount set on the coupon wins. There is no automatic "highest" or "lowest" selection, so set your amounts with that in mind when roles overlap.

### Troubleshooting

- **No Amount by user role tab on the coupon.** Enable **Amount per coupon** in the Amounts section and save, then reload the coupon edit page.
- **The coupon uses its standard amount instead of the role amount.** The role field was left blank, or the logged-in user does not have that role. Blank means "use the standard amount".
- **A custom role is missing.** Custom roles are a Pro feature.

### Ready to set this up?

The Amounts feature is free for the standard roles. To give your custom roles their own coupon values, upgrade to [Coupon by User Role for WooCommerce](https://wpfactory.com/item/coupon-by-user-role-for-woocommerce/) Pro. [Get Coupon by User Role Pro](https://wpfactory.com/item/coupon-by-user-role-for-woocommerce/).

Related articles

- [Free vs Pro: Coupon by User Role for WooCommerce](https://wpfactory.com/docs/free-vs-pro/)
- [How Coupon Validation by User Role Works](https://wpfactory.com/docs/coupons-apply/)
- [Coupons by User Role: How to Reset a Settings Section](https://wpfactory.com/docs/reset-coupon-settings-section/)
- [Coupons by User Role: Developer Hooks and Filters Reference](https://wpfactory.com/docs/coupon-by-user-role-hooks-filters/)
- [How to Disable or Invalidate WooCommerce Coupons by User Role](https://wpfactory.com/docs/effortless-targeted-promotions/)

 

[![Coupon & Discount by User Role for WooCommerce](https://wpfactory.com/wp-content/uploads/Coupon-by-User-Role-for-WooCommerce.webp)](https://wpfactory.com/item/coupon-by-user-role-for-woocommerce/)