---
title: Wishlist Page Returns 404 Error
description: If the Wishlist for WooCommerce wishlist page works at first and then returns a 404 error, caching is the likely cause. Clear your caching plugin, server, and CDN caches, exclude the wishlist page from caching, and resave permalinks at Settings…
url: "https://wpfactory.com/docs/wishlist-page-returns-404-error/"
updated: "2026-09-26"
category: Troubleshooting
tags:
  - Wishlist for WooCommerce
---

# Wishlist Page Returns 404 Error

If the Wishlist for WooCommerce wishlist page works at first and then returns a 404 error, caching is the likely cause. Clear your caching plugin, server, and CDN caches, exclude the wishlist page from caching, and resave permalinks at Settings > Permalinks. If it still fails, test with a default theme and other plugins disabled.

## **Problem Description**

After creating a page for the wishlist (with the required shortcode), the page works fine initially, but within minutes it becomes unreachable and shows a 404 error.

**Common symptoms**

- Initially, products are added to wishlists and displayed properly. Then visiting the wishlist page returns “404 Not Found”.
- Deleting and recreating the page yields the same behavior. Save‑permalinks doesn’t help.

**Cause**

- Likely interference by caching plugins (or server/CDN caching) that cache the wishlist page and serve a stale non-existing page or block dynamic routing. Suggested by support in forum.[WordPress.org](https://wordpress.org/support/topic/wishlist-page-showing-404-after-a-couple-of-minutes/)

[**Solution (step‑by‑step)**](https://wordpress.org/support/topic/wishlist-page-showing-404-after-a-couple-of-minutes/)

1. **Clear all caches:** clear any WordPress caching plugin cache, server-side cache, and any CDN cache (e.g. Cloudflare). Then reload the wishlist page.
2. **Exclude the wishlist page from caching:** configure your caching plugin or server/CDN so the wishlist page (and possibly My Account / wishlist endpoints) are not cached. This ensures dynamic routing works properly.
3. **Resave permalinks:** WP Admin → Settings → Permalinks → Save (without changes), to reaffirm rewrite rules.
4. **Test with caching disabled:** Temporarily disable caching plugin / CDN and test whether the wishlist page remains accessible. If it works, caching is confirmed as cause.
5. **If page still 404 after cache clear and permalinks save:** switch to default WP theme and disable all other plugins except WooCommerce + Wishlist plugin, to rule out conflicts.

**Prerequisites**

- Admin access to caching plugin / server / CDN settings.

**Additional Notes**

- Using caching on dynamic pages (wishlist, cart, account) often causes unpredictable results; always exclude such pages from cache.
- For multisite / complex setups: make sure the wishlist endpoint is correctly registered and not overridden by other rewrite rules.

Related articles

- [How to Add Dropdown Sorting to the Wishlist Page](https://wpfactory.com/docs/dropdown-sorting-wishlist/)
- [How to Modify and Product Pages for Wishlist Reporting](https://wpfactory.com/docs/modify-user-product/)
- [Customizing Social Icons Color on Wishlist Page in WooCommerce](https://wpfactory.com/docs/customize-social-icons/)
- [How to Create a WooCommerce Wishlist Page with Elementor](https://wpfactory.com/docs/stunning-wishlist-elementor/)
- [Adding Wishlist Tab to My Account Page](https://wpfactory.com/docs/wishlist-tab-account/)

 

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