---
title: How to Show MSRP to Specific User Roles Only
description: Show MSRP only to specific WordPress user roles, such as wholesale customers, and hide it from everyone else.
url: "https://wpfactory.com/docs/woocommerce-msrp-by-user-role/"
updated: "2026-09-27"
category: Pro Features
---

# How to Show MSRP to Specific User Roles Only

To show MSRP to specific user roles only, go to WPFactory > MSRP in [MSRP (RRP) Pricing for WooCommerce](https://wpfactory.com/item/msrp-for-woocommerce/), open the Admin & Advanced section, select one or more roles in Required user role(s) under Advanced Options, and save. Leave the field blank to show MSRP to everyone. This is a Pro feature.

### Before you start

- WooCommerce, active.
- [MSRP (RRP) Pricing for WooCommerce](https://wpfactory.com/item/msrp-for-woocommerce/) Pro. In the free version this option is disabled.

### Step-by-step

1. Go to **WPFactory > MSRP** (also reachable at **WooCommerce > Settings > MSRP**).
2. Open the **Admin & Advanced** section and find **Advanced Options**.
3. In **Required user role(s)**, select one or more roles that should see MSRP.
4. Click **Save changes**.

Leave the field blank to show MSRP to everyone, which is the default. The role list includes a **Guest** entry, so you can show or hide MSRP for logged-out visitors independently of any account role.

### Options reference

| Label | Option ID | Default | Free/Pro |
| --- | --- | --- | --- |
| Required user role(s) | `alg_wc_msrp_required_user_roles` | empty (show to all) | Pro |

**Note:** if you select **Administrator**, super admins on a multisite are included automatically. When a visitor's role is not on the list, MSRP is left off the price entirely for that visitor.

### Use cases

- Reveal MSRP only to a *wholesale* role so retail shoppers see just your price.
- Hide MSRP from guests and show it after login to registered customers.
- Restrict MSRP to staff roles while you finish pricing, then open it to everyone.

### Ready to set this up?

This is a Pro feature of [MSRP Pricing](https://wpfactory.com/item/msrp-for-woocommerce/). If you are still on the free version, upgrading takes a couple of minutes and unlocks this along with MSRP by country, by currency and cart total savings. [Get MSRP Pricing Pro](https://wpfactory.com/item/msrp-for-woocommerce/).

Related articles

- [How to Show MSRP (RRP) Prices in WooCommerce](https://wpfactory.com/docs/how-to-use-msrp-rrp-pricing-for-woocommerce/)
- [How to Show Total Savings in the WooCommerce Cart](https://wpfactory.com/docs/woocommerce-msrp-cart-total-savings/)
- [MSRP Pricing: Advanced Options](https://wpfactory.com/docs/advanced-options/)
- [How to Set MSRP on Variable Products and Format the Range](https://wpfactory.com/docs/woocommerce-msrp-variable-products/)
- [How to Bulk Change Product Prices with the MSRP Price Converter](https://wpfactory.com/docs/woocommerce-bulk-msrp-price-converter/)