---
title: How to Set MSRP on Variable Products and Format the Range
description: Set MSRP on each WooCommerce variation and format the price range shown for variable products, with tips for large catalogs.
url: "https://wpfactory.com/docs/woocommerce-msrp-variable-products/"
updated: "2026-09-27"
category: How to
---

# How to Set MSRP on Variable Products and Format the Range

To set MSRP on variable products in [MSRP (RRP) Pricing for WooCommerce](https://wpfactory.com/item/msrp-for-woocommerce/), edit the product, open the Variations tab, and fill in the MSRP field for each variation. To format the range, go to WPFactory > MSRP > Admin & Advanced, tick Custom range format > Enable, and use the %from% and %to% placeholders. Both features are free.

### Add MSRP to each variation

1. Edit a variable product and open the **Variations** tab.
2. Expand a variation. You will see an **MSRP** field alongside the pricing inputs (its label follows the **MSRP backend field label** option if you set one).
3. Enter the MSRP for that variation and repeat for the others.
4. Click **Save changes**, then **Update** the product.

MSRP Pricing stores each variation's value in the `_alg_msrp` meta on that variation. On the product page it reads the visible variations, then shows the lowest and highest MSRP as a range.

**Note:** a variation with an empty MSRP is skipped. If none of the visible variations has an MSRP, no MSRP range is shown for the product.

### Format the price range

By default the range uses WooCommerce's own "low to high" format. To control the wording, enable a custom format.

1. Go to **WPFactory > MSRP** (also reachable at **WooCommerce > Settings > MSRP**).
2. Open the **Admin & Advanced** section and find **Advanced Options**.
3. Tick **Custom range format > Enable**.
4. In the field below, write your format using the `%from%` and `%to%` placeholders.
5. Click **Save changes**.

### Options reference

| Label | Option ID | Default | Free/Pro |
| --- | --- | --- | --- |
| Custom range format (enable) | `alg_wc_msrp_custom_range_format_enabled` | No | Free |
| Custom range format (text) | `alg_wc_msrp_custom_range_format` | From %from% | Free |
| Variable MSRP optimization | `alg_wc_msrp_variable_optimization` | None | Free |

With `From %from%` the page shows something like "From $29.99". Use both placeholders, for example `%from% to %to%`, to show the full span.

### Speed up large catalogs

Calculating a range across many variations on every page load can be slow. The **Variable MSRP optimization** option caches the computed range. Choose **Save in transients** to persist the cache between requests, or **Save in array** to cache only for the current request. Leave it at **None** for the simplest behavior.

### Get more control

This feature is free. [MSRP (RRP) Pricing for WooCommerce](https://wpfactory.com/item/msrp-for-woocommerce/) Pro adds MSRP by country, MSRP by currency and per user role display, so variations can carry region-aware pricing too. [See what Pro unlocks](https://wpfactory.com/item/msrp-for-woocommerce/).

Related articles

- [MSRP (RRP) not Displaying for Variable Products or Variations](https://wpfactory.com/docs/msrp-not-displaying-variations/)
- [How to Bulk Change Product Prices with the MSRP Price Converter](https://wpfactory.com/docs/woocommerce-bulk-msrp-price-converter/)
- [MSRP Appears in Product Settings but not on the Live Product Page](https://wpfactory.com/docs/msrp-not-showing-product-page/)
- [MSRP (RRP) Price not Appearing on WooCommerce Product Page](https://wpfactory.com/docs/msrp-not-appearing/)
- [How to Show MSRP (RRP) Prices in WooCommerce](https://wpfactory.com/docs/how-to-use-msrp-rrp-pricing-for-woocommerce/)