---
title: How to Add WooCommerce Brands to a Product XML Feed
description: "Output WooCommerce Brands in your XML feed with [alg_product_terms taxonomy=\"product_brand\"], and filter the feed to selected brands in Pro."
url: "https://wpfactory.com/docs/xml-feed-woocommerce-brands/"
updated: "2026-09-27"
category: How to
---

# How to Add WooCommerce Brands to a Product XML Feed

To add WooCommerce Brands to a product feed with [Product XML Feeds Manager for WooCommerce](https://wpfactory.com/item/product-xml-feeds-woocommerce/), go to **WPFactory > Product XML Feeds > XML Feed #1** and put `[alg_product_terms taxonomy="product_brand"]` inside a brand tag in the **XML item** template. There is no `[alg_product_brand]` shortcode. Brand output is free; filtering the feed by brand is Pro.

## Before you start

- WooCommerce Brands stores each brand as a term in the `product_brand` taxonomy. That slug is what the shortcode and the filter need.
- If you use a different brands plugin, find its taxonomy slug (for example `pwb-brand`) and use it instead of `product_brand` everywhere below.
- Assign a brand to each product under **Products > Edit product > Brands** before you generate the feed.

## Output the brand in the feed

1. Go to **WPFactory > Product XML Feeds** (also reachable at **WooCommerce > Settings > Product XML Feeds**) and open the feed, for example **XML Feed #1**.
2. In **Template Options > XML item**, add a brand line. For Google Merchant Center: `<g:brand>[alg_product_terms taxonomy="product_brand"]</g:brand>`. For other channels, use the tag name they ask for, such as `<brand>`.
3. If the feed includes variations, add the same line to **Variation XML item**. A variation reads the brands of its parent product, so you do not need to set brands on variations.
4. Click **Save changes**, then **Create now**, and open the feed URL to check the result.

![XML Feed #1 > Template Options > XML item field with a g:brand line using alg_product_terms](https://wpfactory.com/wp-content/uploads/xml-feed-woocommerce-brands-1.png)

### Useful attributes

| Attribute | Default | What it does |
| --- | --- | --- |
| `taxonomy` | empty | Required. The taxonomy to read, `product_brand` for WooCommerce Brands. Empty outputs nothing. |
| `sep` | `,` (comma and space) | Separator when a product has more than one brand. |
| `orderby` | `name` | Order of several brands: `name`, `term_id`, `parent_id` or `hierarchy`. |
| `on_empty` | empty | Fallback text for products with no brand, for example your store name. |

Example with a fallback: `<g:brand>[alg_product_terms taxonomy="product_brand" on_empty="My Store"]</g:brand>`. The other shared attributes, such as `cdata`, `find` and `replace`, are listed in the [global shortcode attributes reference](https://wpfactory.com/docs/global-shortcode-attributes-reference/).

## Include only certain brands (Pro)

1. In the same feed, scroll to **Extra Products Filtering Options**.
2. Enter `product_brand` in **Custom taxonomy to include**.
3. Enter the brand slugs in **Custom taxonomy slugs (comma separated)**, for example `lenovo,samsung,apple`. Use the slug shown under **Products > Brands**, not the display name.
4. Click **Save changes**, then **Create now**.

The feed then contains only products assigned to at least one of those brands. Leave both fields blank to include all products.

## Troubleshooting

- **The brand tag is empty.** The product has no brand in that taxonomy, or the taxonomy slug is misspelled. Check the product's Brands box and the `taxonomy` value.
- **`[alg_product_brand]` gives no brand.** It is not a shortcode of this plugin. Use `[alg_product_terms taxonomy="product_brand"]`.
- **The feed still shows the old content.** Click **Save changes** and then **Create now**. See [common issues and solutions](https://wpfactory.com/docs/common-issues-fixes/).

For every shortcode you can use in a template, see [shortcodes for generating XML fields](https://wpfactory.com/docs/shortcodes-for-generating-xml-fields/).

### Get more control

Adding the brand to your feed is free. [Product XML Feeds Manager for WooCommerce](https://wpfactory.com/item/product-xml-feeds-woocommerce/) Pro adds the brand, stock, price and custom meta filters, extra feeds and a custom update schedule. [See what Pro unlocks](https://wpfactory.com/item/product-xml-feeds-woocommerce/).

Need a hand? Our team answers every ticket on the [Product XML Feeds support forum](https://wpfactory.com/support/item/product-xml-feeds-woocommerce/).

Related articles

- [How to Create a WooCommerce Product XML Feed: Getting Started](https://wpfactory.com/docs/intro-how-to-use-woocommerce-product-xml-feeds-manager/)
- [General Settings for a WooCommerce Product XML Feed](https://wpfactory.com/docs/product-xml-feed-setup/)
- [Filter Products and Schedule a Product XML Feed](https://wpfactory.com/docs/feed-1-advanced-setup/)
- [Configure a Product XML Feed: Template and Basic Options](https://wpfactory.com/docs/feed-1-xml-setup/)
- [Advanced Options for Product XML Feeds](https://wpfactory.com/docs/xml-feeds-setup/)