I already covered the benefits of the MSRP (RRP) Pricing for WooCommerce plugin earlier, but here’s a quick recap in case you missed it.
- Highlight Savings: Showcase the MSRP alongside your selling price to emphasize the value you offer and entice customers with perceived savings.
- Increased Perceived Value: By displaying a higher MSRP, your products can appear more premium and desirable, potentially leading to higher conversion rates.
- Transparency: MSRP builds trust with customers by demonstrating what the product is typically priced at elsewhere.