Estimated Delivery Date Display
Definition
Estimated Delivery Date Display shows customers when they can expect to receive their order, based on shipping method, location, and processing time.
It is typically shown on product pages, cart pages, or during checkout.
Good or Bad?
Good?
- Builds trust by providing clarity
- Helps reduce customer support inquiries
- Can increase conversions by setting realistic expectations
Bad?
- Misleading estimates can lead to frustration and negative reviews
- Overpromising on delivery speed can harm credibility
Why does it matter?
When customers know exactly when their order will arrive, they are more likely to complete the purchase.
It removes hesitation and builds confidence in the store’s reliability.
This is especially important during holidays or time-sensitive occasions.
Common Mistakes
- Not accounting for weekends, holidays, or time zone differences
- Showing vague or generic messages like “Ships soon”
- Using static text instead of dynamic calculations
How to Improve It?
- Use real-time shipping data when possible
- Customize messages based on location and shipping method
- Clearly indicate business days vs. calendar days
Recommended Plugin
Order Delivery Date for WooCommerce
A free plugin that helps you to give your customer the power of selecting order delivery date & time during the WooCommerce checkout.
Real-World Example
A skincare brand added delivery estimates like “Arrives by Thursday, June 20” on their product page.
This simple change improved checkout completion by 12% and reduced post-purchase support tickets by 25%.
Related Terms
- Shipping Time
- Order Fulfillment
- Delivery Tracking
- Checkout Optimization
FAQs
Where should I display the estimated delivery date?
It’s best shown on the product page, cart, and checkout to reassure users at each stage.
Should the date be static or dynamic?
Dynamic is better. It reflects the customer’s actual location and current time.
Does it affect SEO?
Not directly, but improving user experience with clear delivery info can help lower bounce rates and increase conversions.
