the team behind 50+ WooCommerce plugins ↓

Building WooCommerce plugins since 2013. No exits. No pivots. No renewal traps.

WPFactory has been making WooCommerce plugins since 2013. We started as a one-person shop in Lithuania. Today we're 13 people, shipping 50+ plugins to over 180,000 stores, and we've never raised outside money, never been acquired, and never changed the deal we offer customers.

Read our story Meet the team

Lifetime-first pricing GPL-licensed code 50% off for nonprofits

how we got here

One mission. A few good people. Since 2013.

No origin story is ever short, but ours has the shape you'd expect: a developer with an itch, a few good people who joined along the way, and customers who kept renewing because the plugins kept working.

2013 Lithuania

The first spark

Tom Anbinder, a WooCommerce developer in Lithuania, kept hitting the same gaps in WooCommerce, things stores genuinely needed but the platform didn't ship with. So he built the first WPFactory plugins to fix them, one missing feature at a time.

The first plugins were practical, unglamorous, and aimed at problems other developers had given up on. They started selling. That part surprised everyone, including Tom.

+1 Brazil

Pablo joins the catalog

Pablo Pacheco came on from Brazil, bringing his own catalog of WooCommerce plugins into the mix and doubling the engineering depth in one move. The codebase got sharper. The catalog grew. The team stopped being a one-person shop and started feeling like an actual company.

+2 Jordan

Design, growth, and operations

Omar Dabbas and Abdulhameid Grandoka joined from Jordan, bringing UX, conversion design, and business operations to a team that had been pure engineering until then. Plugins started feeling like products, not just shipped features. Pricing got clearer. Support got faster.

today Distributed

Thirteen people, one codebase

Today WPFactory is a distributed team of 13 across Lithuania, Brazil, Jordan, Indonesia, Nepal, Bangladesh, and Egypt, shipping 50+ WooCommerce plugins to more than 180,000 active stores. Two sister brands, WBW and Extend-WP, add 9 more storefront-focused plugins to the family.

The shape of the company has changed. The deal we offer customers hasn't.

what we won't compromise on

Four calls we've made and stuck with.

Some of these cost us money in the short term. We made them anyway, and we've held the line since 2013.

Lifetime over annual.

$199 single · $499 All Access · unlimited sites

Every plugin we sell has a lifetime tier. $199 for a single plugin, unlimited sites. $499 for All Access, every plugin, unlimited sites. Annual plans exist for stores that prefer them, but the lifetime option is always on the table, and it doesn't carry per-site caps, forced renewals, or downgrade traps when you stop paying.

See All Access

Open source, GPL, no DRM.

Forkable code · readable code · yours to modify

Every plugin we ship is GPL-licensed. You can read the code, fork it, modify it, and deploy it on as many sites as your license covers. No encrypted blobs, no obfuscated callbacks, no licensing servers we use to disable features when something goes wrong. WordPress is open source. The plugins built on top of it should be too.

Browse the catalog

iii

50% off for nonprofits.

Every plugin · all updates · renewable yearly

If you're a registered nonprofit or charity, every plugin we sell is 50% off, including the All Access bundle. Full support, all updates, renewable yearly with proof of status. We've been doing this quietly for years because organizations doing good work shouldn't pay full price for software, and because writing a check is the easy part of supporting causes you believe in.

See the commitment

A free and open web.

Anyone can publish · anyone can sell · no gatekeepers

The web works because anyone can publish, anyone can sell, and the rules aren't written by one company. We believe that's worth defending. We don't lock features behind subscriptions you can't escape, and we won't ship anything that makes the web more closed than we found it. WordPress, WooCommerce, and the entire ecosystem we build on exist because of this principle. We'd rather lose customers than help erode it.

more than wpfactory

Two sister brands. One family.

Alongside the 50+ plugins in the main WPFactory catalog, we run two sister brands that focus on adjacent corners of the WooCommerce world.

ExtendWP Store management & ops tooling

Extend-WP builds reliable WordPress and WooCommerce plugins focused on the operations side of running a store: advanced product import and export tools, inventory management, and the kind of admin tooling that keeps stores running without drama.

extend-wp.com Visit Extend-WP

WooBeWoo 9 storefront-focused plugins

WBW specializes in product display and filtering, the front-end side of WooCommerce. Their 9 plugins run on 70,000+ WordPress sites and pair naturally with the WPFactory catalog. Want both catalogs together? The Ultimate Bundle is $599 lifetime and covers everything.

woobewoo.com Visit WBW

meet the team

The people behind the plugins.

Four managing partners, nine teammates keeping everything moving. No outsourced support desks, no hidden roster. This is the team you'll actually deal with.

Managing partners

Tom Anbinder

Managing Partner · CTO

Started WPFactory in 2013. Architects the codebase and still ships the hardest pull requests.

Pablo Pacheco

Managing Partner · CINO

Brought his own plugin catalog into the mix. Leads product innovation and engineering strategy.

Abdulhameid Grandoka

Managing Partner · UX & CRO

Turned shipped features into actual products. Owns design, conversion, and the parts of the site you can see.

Omar Dabbas

Managing Partner · CEO

Runs the business, talks to customers, and writes most of the decisions about pricing and partnerships.

The crew that ships it

Rami Badrah

Head of Content

Taha Amin

Technical Support Engineer

WooCommerce Developer

Abdalrahman Hindi

Technical Support Engineer

Shahadat Mia

WooCommerce Developer

Istiaq Nirab

WooCommerce Developer

reach us anytime

Email, forums, or LinkedIn.

We're small enough that messages reach actual humans. We answer questions, take feature requests seriously, and try to be the kind of vendor we'd want to deal with as customers ourselves.

Email support

[email protected]

Community forums

Browse support threads

we'd rather meet expectations than set them ↑

want to see what we've been building? ↓

Try the plugins behind the story.

All 50+ WPFactory plugins, every site you run, lifetime updates, one payment. The way we always wished WooCommerce plugins were sold, so we built it that way.

Get All Access: $499 once Browse all 50+ plugins

180k+ active stores · 720+ verified reviews · GPL-licensed · 30-day refund