Grouped Products
Definition
Grouped products in WooCommerce are a collection of individual, related products displayed together on a single product page.
Customers can view all grouped items and add one or more of them to the cart at the same time.
Grouped products are typically used to offer variations of a similar item or bundle related products without using product variations.
Good or Bad?
Good when you want to encourage customers to explore similar or complementary products
Bad when used without context or when grouped items do not relate to each other clearly
Why It Matters?
Grouped products help customers compare options and buy multiple items in a single click. For example, offering a set of T-shirts in different sizes or selling a camera alongside recommended accessories can improve order value.
It also provides a better browsing experience by minimizing the need to jump between separate product pages.
Common Mistakes
- Grouping unrelated items together, which may confuse buyers
- Forgetting to customize the display order of grouped products
- Not using clear product names and images in the group layout
- Showing out-of-stock products without hiding or marking them
How to Improve It
- Use grouped products for items that naturally go together
- Provide brief descriptions or labels for each item in the group
- Display stock status and prices for all grouped items clearly
- Consider using grouped products instead of variations for simpler management
Real-World Example
A WooCommerce store sells art supplies.
One grouped product titled “Watercolor Starter Kit” includes a set of brushes, watercolor paper, and a paint set. Each item is listed with its own price and quantity selector, and customers can choose what they want to include in their cart.
Related Terms
- Product Bundles
- Variable Products
- Composite Products
- Cross-Selling
FAQs
What is a grouped product in WooCommerce?
It is a collection of related standalone products shown on a single product page, allowing customers to buy one or more together.
Can grouped products have variations?
No. Grouped products include only simple products. If you need variations, use variable products instead.
Can I track inventory separately for each item in a group?
Yes. Each product in a group is a standalone item and has its own stock and SKU
What is the benefit of using grouped products over bundles?
Grouped products offer more flexibility, as customers can choose which items they want without committing to a fixed bundle
