Case Study: How WPFactory Streamlined Email Marketing with FluentCRM
One of our main goals at WPFactory is to build long-term relationships with our customers, making them feel valued and ensuring that every customer is treated in a personalized way based on their unique needs.
As we serve a large and diverse customer base from all over the world, in addition to a wide range of plugins, frequent updates, and launches, we needed to find an effective way to manage communication with our customers, automate onboarding, and maintain consistent engagement.
Before using FluentCRM, with the huge number of our customer database, it was nearly impossible to segment, engage, and communicate with them based on their behavior, and keep up meaningful, ongoing communication across multiple channels.
That is why FluentCRM was the best choice for us.
The Challenge
Before switching to FluentCRM, we were using another tool for our email marketing needs. While it served us well in the early stages, we eventually outgrew its capabilities. We were struggling with:
- Limited options for creating and designing email campaigns.
- Limited visibility of customer behavior.
- Relying on other party that didn’t integrate well with us.
- Inadequate analytics and reporting tools to measure performance.
Our continuous growth, both in our customer base and products portfolio, along with our expansion and recent acquisition, required a more powerful tool and scalable solution. That’s when we realized it was time to move to a new tool with greater customization and more advanced features.
Searching for a Solution
Our goal wasn’t just to find a tool for sending emails, we were looking for something bigger, like a comprehensive CRM system that helps us better understand our customers’ needs, behavior, and allows us to build long-term relationships.
After searching and trying a few alternatives, we discovered the treasure, FluentCRM, and it checked all the boxes:
- Full integration with WooCommerce. Includes 40+ integrations with eCommerce stores.
- Smart contact segmentation. That lets you understand user behavior and put your contacts on the right segment.
- Countless email building options with full control of email design, allowing you to create emails that perfectly match your website’s branding and visual identity.
- Powerful automation builder. Ensuring consistent and organized communication with your customers, which turns customers into loyal, long-term customers.
- Built-in safeguards to prevent duplicate or repeated emails to the same contact, which let you send the right email to the right customer, at the right time.
- Comprehensive information about customers (Tracking their behavior, purchase history data, and contact information).
- Advanced reporting tools for better insights and smart decisions.
These features have made things much easier for us and broadened our horizons for more creativity.
Implementing
We started by installing FluentCRM on WPFactory. The setup was straightforward, and within a few hours, we:
- Synced WooCommerce customers easily.
- Created contact segments by tags, list, and dynamic segment.
- Set up multiple automations, follow-up emails, and campaigns.
The ease of setup gave us the freedom to quickly start building more emails, automations, and follow-up sequences. And the best part, all fully customized to fit our different customer’s needs.
If you want to see how it works in practice, we have written step by step guide that explains everything about FluentCRM, and how to set it up effectively.
Actionable Reports & Insights
One of the features that truly impressed us in FluentCRM is the comprehensive reporting system. The built-in reports give you a clear overview of everything you need to track, from email open, click rates, to automation performance.
These reports aren’t just numbers; they are actionable insights that truly helped us understand what’s happening, what’s working with our customers and what’s not, what needs improvement, and how our customers are engaging and interacting with our emails.
This level of insight helped us to improve email content based on real performance data, and adjust timing within automations according to the highest opening times for emails.
The Results
The results were almost immediately:
- Our contact growth increased by 24%. This is great in just a short period.
- 34.8% increase in email open rate.
- One email campaign led to 10+ sales, each with $500 AOV, which generated over $5k in revenue, proof that the right message at the right time really works.
- Recovered abandoned carts with automated follow-up emails, generating over four figures in recovered revenue.
We also noticed better engagement from customers with personalized emails, like welcome emails and upsell emails.
And the matter didn’t stop here only, we didn’t just use FluentCRM at WPFactory, we have also started using it on our other site, WBW, because it’s more than a powerful tool.
Conclusion & Recommendation
FluentCRM didn’t just provide us with a tool to send marketing emails, it gave us a fully integrated, automated marketing system, and all just from our WordPress dashboard.
From automations and email sequences to email campaigns and abandoned carts recovery, everything is easy to manage.
And it doesn’t stop here, one of the most important parts is its full integration with WordPress & WooCommerce, which makes things easier for our team, saves time and effort, and eliminates the need to rely on third-party tools.
So, if you are running a WordPress & WooCommerce store, the FluentCRM is the best choice for you. It’s fast, flexible, Private, full control, and integrated with WordPress.
