Author

A Passionate marketer, a designer who turns marketing ideas into visuals designs, and a photographer who captures the best angles of product. This is Saja!

A digital marketer who is always looking for innovation and discovering everything related to the world of marketing. My journey took unexpected turns, leading me to explore three amazing worlds, marketing, graphic design, and photography. Combining them into a creative path.

I graduated with distinction in marketing from University of Jordan in 2024. Although I didn't start out with love and desire, but here I'm today, with full desire and passion for this field.

Throughout my academic journey, I achieved notable success in these three fields, both academically and practically, and I worked in many different places, each opportunity gave me a new experience. Now I have anchored my ship at WPFactory as a digital marketer, this place given me the chance to work on diverse projects with talented professionals and to share my knowledge and ideas. 

I'm excited to continue this journey, to achieve more and more of creativity, successes, and make a real difference in the digital marketing world. 

Uncategorized(1) WooCommerce Guides(10) Plugins Reviews(3) WPFactory Updates(3) How To(34) Case Study(3) WPFactory eBooks(13) Glossary(149)
Posts
201
Topics
8
Glossary

XML Product Feed

Definition An XML Product Feed is a structured file that lists all your store’s product data in XML format. It includes details like product name, price, availability, category, and image […]

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XML Product Feed
Glossary

Word-of-Mouth Referrals

Definition Word-of-mouth referrals happen when existing customers recommend your store or products to others through casual conversation, social sharing, or direct mentions. This can be organic or encouraged through referral […]

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Word-of-Mouth Referrals
Glossary

WooCommerce Weight-Based Shipping

Definition Weight-based shipping is a shipping strategy where the cost is calculated based on the total weight of the items in a customer’s cart. In WooCommerce, this method allows store […]

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WooCommerce Weight-Based Shipping
Glossary

Wishlist

Definition A wishlist lets customers save products they like without purchasing them right away. It’s a personalized list of favorite items customers may buy later or share with others. Good […]

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Wishlist
Glossary

Win-Back Rate

Definition Win-Back Rate measures the percentage of previously inactive or lost customers who made a new purchase after a re-engagement effort. This could be through emails, special offers, or targeted […]

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Win-Back Rate
Glossary

Website Traffic Sources

Definition Website Traffic Sources tell you where your visitors are coming from. These sources are usually grouped into channels like: Organic search Direct visits Paid ads Social media Referral links […]

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Website Traffic Sources
Glossary

Waitlist Sign-ups

Definition Waitlist sign-ups refer to the number of people who register interest in a product that is currently out of stock or not yet available. It’s a way to capture […]

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Waitlist Sign-ups
Glossary

Volume Pricing

Definition Volume pricing is a pricing strategy where the unit price of a product decreases as the quantity purchased increases. It encourages customers to buy in larger quantities by offering […]

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Volume Pricing
Glossary

Visitor-to-Buyer Ratio

Definition Visitor-to-Buyer Ratio measures how many of your website visitors actually complete a purchase. It’s calculated by dividing the number of buyers by the number of total visitors within a […]

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Visitor-to-Buyer Ratio
Glossary

View-Through Rate (VTR)

Definition View-Through Rate measures how many users saw your ad but didn’t click it, then later visited your site and completed a desired action. It helps track the effectiveness of […]

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View-Through Rate (VTR)
Glossary

Video Engagement Rate

Definition Video Engagement Rate measures how much of a video your viewers watch, often expressed as a percentage of the total length. It helps track how compelling or relevant your […]

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Video Engagement Rate
Glossary

Variant Swatches

Definition Variant swatches are visual selectors that replace traditional dropdown menus for product options such as color, size, or style. Instead of choosing from a list, customers see clickable icons […]

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Variant Swatches