Author

A Passionate marketer, a designer who turns marketing ideas into visuals designs, and a photographer who captures the best angles of product. This is Saja!

A digital marketer who is always looking for innovation and discovering everything related to the world of marketing. My journey took unexpected turns, leading me to explore three amazing worlds, marketing, graphic design, and photography. Combining them into a creative path.

I graduated with distinction in marketing from University of Jordan in 2024. Although I didn't start out with love and desire, but here I'm today, with full desire and passion for this field.

Throughout my academic journey, I achieved notable success in these three fields, both academically and practically, and I worked in many different places, each opportunity gave me a new experience. Now I have anchored my ship at WPFactory as a digital marketer, this place given me the chance to work on diverse projects with talented professionals and to share my knowledge and ideas. 

I'm excited to continue this journey, to achieve more and more of creativity, successes, and make a real difference in the digital marketing world. 

Uncategorized(1) WooCommerce Guides(10) Plugins Reviews(3) WPFactory Updates(3) How To(34) Case Study(3) WPFactory eBooks(13) Glossary(149)
Posts
201
Topics
8
Glossary

Thank You Page Optimization

Definition Thank You Page Optimization refers to improving the post-purchase page customers see after completing an order. Instead of using this page only for order confirmation, it can be enhanced […]

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Thank You Page Optimization
Glossary

Subscription Churn Rate

Definition Subscription churn rate is the percentage of subscribers who cancel or do not renew their subscriptions during a given time period. It’s calculated by dividing the number of lost […]

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Subscription Churn Rate
Glossary

Store Credit System

Definition A store credit system allows customers to receive credits they can spend on future purchases within the same store. Credits can be issued as compensation for returns, part of […]

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Store Credit System
Glossary

Stockout Rate

Definition Stockout rate is the percentage of time a product is unavailable for purchase because it’s out of stock. It’s calculated by dividing the number of days an item is […]

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Stockout Rate
Glossary

Shopping Cart Abandonment

Definition Shopping cart abandonment refers to when a visitor adds items to their cart but leaves the store without completing the purchase. It’s one of the most common challenges in […]

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Shopping Cart Abandonment
Glossary

Shipping Time

Definition Shipping time refers to the duration between when a customer places an order and when the product is delivered to their doorstep. It’s a key factor that directly impacts […]

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Shipping Time
Glossary

Sales Funnel

Definition A sales funnel is the journey a customer takes from discovering your store to completing a purchase. It typically includes multiple stages like awareness, interest, decision, and action. Each […]

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Sales Funnel
Glossary

Return on Ad Spend (ROAS)

Definition Return on Ad Spend (ROAS) is a metric that measures the revenue generated for every dollar spent on advertising. It helps store owners understand the effectiveness of their marketing […]

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Return on Ad Spend (ROAS)
Glossary

Repeat Purchase Rate

Definition Repeat purchase rate is the percentage of customers who come back and buy from your store more than once. It shows how well you retain customers and build loyalty […]

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Repeat Purchase Rate
Glossary

Related Products

Definition Related products are suggestions shown on a product page to encourage customers to explore similar or complementary items. They can be manually selected or automatically generated based on category, […]

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Related Products
Glossary

Refund Rate

Definition Refund rate is the percentage of total orders that result in refunds over a specific period. It helps track customer satisfaction, product quality, and fulfillment accuracy. Good or Bad? […]

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Refund Rate
Glossary

Recently Viewed Products

Definition Recently viewed products is a feature that displays items a customer has looked at during their browsing session. This functionality helps users easily revisit items they were interested in […]

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Recently Viewed Products