Name Your Price
Definition
Name Your Price is a pricing feature that allows customers to suggest their own price for a product or service.
The store can choose to accept, reject, or automatically approve certain offers based on preset rules.
Good or Bad?
Good?
- Makes customers feel involved and valued
- Attracts bargain hunters and budget-conscious shoppers
- Helps sell slow-moving or digital products
Bad?
- May lead to very low offers if not managed properly
- Can devalue the product in the eyes of some shoppers
- Requires moderation or auto-rules to avoid abuse
Why does it matter?
This strategy adds flexibility to your pricing model.
It’s useful for stores that sell donation-based products, digital content, or customizable items.
It can also help you test how much your audience is truly willing to pay.
Common Mistakes
- Not setting a minimum allowed price
- Failing to explain how the feature works
- Not following up with users who submit offers
How to Improve It?
- Set minimum and maximum acceptable price ranges
- Show the regular price as a reference
- Include auto-accept or manual review options
- Use it on selected products only, not the entire store
Recommended Plugin
Name Your Price: Make Your Own Offer for WooCommerce
It lets shoppers propose their own prices for your products, adding a personal touch to the buying process. You can accept, reject, or counter their offers.
Real-World Example
A charity-driven online store used this feature to let customers pay what they could for downloadable resources.
It encouraged generosity while still allowing access to those on a limited budget.
Related Terms
- Dynamic Pricing
- Custom Pricing
- Make an Offer
- Donation Products
FAQs
Can I approve offers manually?
Yes. Most systems allow you to manually review and accept or reject each submitted offer.
Is it possible to set minimum pricing rules?
Definitely. You can define a floor price to prevent extremely low offers.
Where does the price input appear?
It usually appears as a form on the product page, either replacing or alongside the standard price field.
