Negative Keywords in Site Search
Definition
Negative keywords in site search are terms you intentionally exclude from triggering results in your store’s search function.
They help prevent irrelevant products from showing up when certain words are used.
Good or Bad?
Good?
- Improves the accuracy of search results
- Enhances user experience by removing distractions
- Reduces bounce caused by irrelevant product matches
Bad?
- If set incorrectly, could hide relevant products
- Needs regular updates as inventory or language evolves
Why does it matter?
When users search your store, they expect precise and helpful results.
Filtering out misleading or unrelated search terms keeps your customers focused and more likely to buy.
For example, blocking generic words like “free” or “manual” can prevent poor matches.
Common Mistakes
- Overusing negative keywords and filtering too much
- Forgetting to monitor search logs to adjust keywords
- Not testing how excluded terms affect user behavior
How to Improve It?
- Regularly review search queries to find patterns
- Add exclusions for non-purchasable terms like “how to” or “install”
- Test your search using shopper-like behavior
- Combine negative keywords with synonym mapping for balance
Recommended Plugin
WooCommerce-compatible plugins exist that let you customize the search behavior:
- Set negative keywords globally or per product
- Monitor failed search terms in logs
- Improve speed and relevance of search results
Real-World Example
A store selling electronics noticed customers searching “free” and being shown outdated manuals.
After excluding “free” and “manual” as negative keywords, conversion rates from search jumped by 12 percent.
Related Terms
- Search Query Optimization
- Site Search Relevance
- Smart Search Plugins
- Internal Search Analytics
FAQs
How do I find which keywords to exclude?
Check your search logs. Look for patterns of terms that lead to zero or poor results.
Will this affect SEO?
No. Negative keywords only affect your internal store search, not your Google rankings.
Can I apply this to category pages too?
Some advanced tools let you filter product visibility in both search and category views.
