Order Tracking
Definition
Order tracking allows customers to view the status and progress of their orders after checkout.
It provides updates like “processing,” “shipped,” or “out for delivery,” often with tracking numbers linked to shipping carriers.
Good or Bad?
Good, when it’s accurate and timely.
Bad, if customers are left guessing or receiving outdated information.
Why does it matter?
Customers expect visibility into their purchases.
Reliable order tracking builds trust and reduces support inquiries, especially during peak shopping seasons.
Common Mistakes
- Not offering any tracking option
- Delayed updates from carriers or your system
- Confusing tracking pages or links that don’t work
- Ignoring mobile-friendly tracking experiences
How to Improve It?
- Integrate with major carriers for real-time updates
- Use a dedicated order tracking page with order lookup
- Offer email or SMS updates with status changes
- Automate status updates through plugins
Recommended Plugin
WooCommerce Shipping Tracking
This plugin allows you to add tracking numbers to orders and automatically send updates to your customers via email.
It also integrates with major carriers like USPS, DHL, FedEx, and more.
Real-World Example
After purchasing a $150 coffee machine, the customer receives an email with a tracking link, they follow the link and see the package has been shipped and will arrive in three days.
This reduces anxiety and keeps them informed every step of the way.
Related Terms
- Shipping Status
- Order Management
- Fulfillment
- Delivery Updates
FAQs
Can I add tracking to WooCommerce manually?
Yes.
You can manually enter tracking numbers into each order and send them via email.
Do I need a plugin for order tracking?
Technically no, but a plugin automates the process, improves accuracy, and saves time.
Can customers track their order without creating an account?
Yes, most tracking systems allow lookup using order number and email address.
