XR Shopping (Extended Reality Shopping)

June 29, 2025

Definition

XR Shopping refers to the use of Extended Reality technologies, such as Augmented Reality (AR), Virtual Reality (VR), or Mixed Reality (MR), to enhance the online shopping experience.

It allows customers to virtually try on products, preview items in their real-world environment, or explore virtual stores.

Good or Bad?

Good?

Increases customer engagement and satisfaction
Reduces product returns by setting realistic expectations
Builds trust for higher-value purchases like furniture or apparel

Bad?

Requires device compatibility and higher development costs
Might overwhelm users unfamiliar with AR or VR features

Why does it matter?

XR bridges the gap between offline and online shopping
It creates interactive, immersive experiences that boost conversions
Customers are more confident when they can visualize products in real life

Common Mistakes

Poorly optimized XR that slows down site performance
Focusing on novelty instead of real utility
Requiring app downloads when web-based XR would be smoother

How to Improve It?

Start with WebAR to avoid app friction
Use XR for products that benefit from visualization (like sunglasses, couches, wall art)
Clearly instruct users how to activate and use XR tools
Track engagement and refine based on usage data

Recommended Plugin

While not all XR tools are plugins, platforms like Shopify and WooCommerce support XR through 3D model integrations and WebXR viewers.

You can also explore services like ZapWorks, 8thWall, or Vection XR.

Real-World Example

A customer shopping for a sofa uses AR on a mobile site to view the item in their living room. They see how it fits with their décor and confidently complete the purchase.