Join Waitlist Feature
Definition
Join Waitlist is a feature that allows customers to sign up for notifications when an out-of-stock product becomes available again.
This keeps users engaged even if the product is currently unavailable.
Good or Bad?
Good?
- Keeps potential buyers interested
- Helps gauge demand for popular items
- Increases the chance of future conversions
Bad?
- Can lead to customer frustration if restocking takes too long
- Creates expectation even if the product won’t return
- Requires email setup and privacy compliance
Why does it matter?
In eCommerce, losing a sale due to an out-of-stock item is common.
With a Join Waitlist feature, you don’t just lose the shopper. You stay in touch, understand demand, and possibly recover the sale when inventory returns.
Common Mistakes
- Not sending a notification when the item is restocked
- Using generic emails that feel spammy
- Forgetting to remove discontinued products from the waitlist
How to Improve It?
- Make it easy to join the waitlist with one click
- Clearly communicate estimated restock time
- Personalize restock emails with product image and call to action
- Segment users who joined waitlists and follow up with offers or alternatives
Recommended Plugin
Back In Stock Notifier for WooCommerce
This plugin allows customers to join a waitlist for out-of-stock products and sends an automatic email once the item is restocked.
Real-World Example
An online fashion store saw a 17% conversion rate from waitlist emails for high-demand seasonal items.
It helped them understand what to reorder and when to do it.
Related Terms
- Stock Notifications
- Back in Stock Alert
- Product Availability Emails
- Out-of-Stock Management
FAQs
Can I use a waitlist even for limited edition items?
Yes, especially if you’re considering a second run based on demand.
Will users receive multiple emails?
Usually no. Most systems send a one-time alert when the product is back in stock.
Is this feature GDPR compliant?
It depends on the plugin. Choose one that allows consent collection and opt-out options.
