Keep Shopping Button
Definition
The Keep Shopping Button is a feature on cart or product pages that allows customers to return to browsing products instead of proceeding directly to checkout.
It encourages continued engagement with the store and can lead to larger cart sizes.
Good or Bad?
Good?
- Encourages customers to explore more products
- Reduces premature checkouts
- Can increase average order value (AOV)
- Improves overall shopping flow
Bad?
- May distract users who are ready to buy
- Poor placement or design might make it unnoticed
- Could delay conversions if not used wisely
Why does it matter?
It offers users a clear path back to shopping, instead of forcing a decision to buy now or leave.
This small UX detail can influence how much customers buy and how smooth their experience feels.
Common Mistakes
- Hiding the button in hard-to-find spots
- Labeling it with unclear text
- Linking it to unrelated pages or categories
How to Improve It?
- Use clear and friendly wording like “Continue Shopping” or “Add More Items”
- Place it next to the checkout button for balance
- Make sure it leads to logical pages, such as product listings or previous categories
Recommended Plugin
Many WooCommerce themes include this feature by default, but if not, you can use a plugin or add custom code to implement it on your cart page or pop-up modals.
Real-World Example
A clothing store tested the placement of the “Keep Shopping” button and saw a 9% increase in AOV when the button was clearly visible on the cart popup after adding an item.
Related Terms
- Add to Cart Behavior
- Cart Popups
- Upsell Strategy
- Store Navigation
FAQs
Should the Keep Shopping Button appear on the cart page or product page?
It can be useful on both. Cart pages often benefit more since users might want to add a few more items before checking out.
What label works best for this button?
Simple and clear ones like “Continue Shopping” or “Add More Items” tend to perform better.
Is this feature needed on mobile?
Yes, but make sure it doesn’t clutter the limited screen space. A small, clear button works best.
