Category: Glossary

Definition Word-of-mouth referrals happen when existing customers recommend your store or products to others through casual conversation, social sharing, or direct mentions. This can be organic or encouraged through referral […]

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Word-of-Mouth Referrals
Glossary

Wishlist

Definition A wishlist lets customers save products they like without purchasing them right away. It’s a personalized list of favorite items customers may buy later or share with others. Good […]

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Wishlist
Glossary

Win-Back Rate

Definition Win-Back Rate measures the percentage of previously inactive or lost customers who made a new purchase after a re-engagement effort. This could be through emails, special offers, or targeted […]

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Win-Back Rate
Glossary

Website Traffic Sources

Definition Website Traffic Sources tell you where your visitors are coming from. These sources are usually grouped into channels like: Organic search Direct visits Paid ads Social media Referral links […]

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Website Traffic Sources
Glossary

Waitlist Sign-ups

Definition Waitlist sign-ups refer to the number of people who register interest in a product that is currently out of stock or not yet available. It’s a way to capture […]

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Waitlist Sign-ups
Glossary

Volume Pricing

Definition Volume pricing is a pricing strategy where the unit price of a product decreases as the quantity purchased increases. It encourages customers to buy in larger quantities by offering […]

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Volume Pricing
Glossary

Visitor-to-Buyer Ratio

Definition Visitor-to-Buyer Ratio measures how many of your website visitors actually complete a purchase. It’s calculated by dividing the number of buyers by the number of total visitors within a […]

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Visitor-to-Buyer Ratio
Glossary

Variant Swatches

Definition Variant swatches are visual selectors that replace traditional dropdown menus for product options such as color, size, or style. Instead of choosing from a list, customers see clickable icons […]

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Variant Swatches