June 29, 2025
Definition Overstocking means holding more inventory than needed for current or expected demand. It ties up cash, storage space, and increases the risk of unsold products. Good or Bad? Bad […]
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June 29, 2025
Order Tracking
Definition Order tracking allows customers to view the status and progress of their orders after checkout. It provides updates like “processing,” “shipped,” or “out for delivery,” often with tracking numbers […]
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June 29, 2025
Order Bumps
Definition Order bumps are small, optional product offers shown on the checkout page. They encourage customers to add related or low-cost items to their order with a single click before […]
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June 29, 2025
Order Abandonment Rate
Definition The order abandonment rate is the percentage of shoppers who add products to their cart or begin checkout but leave the store before completing the purchase. Good or Bad? […]
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June 29, 2025
One-Time Offer (OTO)
Definition A one-time offer is a limited deal presented to customers right before or after they make a purchase. It’s only available once and disappears if not accepted immediately. Good […]
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June 29, 2025
One-Click Checkout
Definition One-Click Checkout is a feature that allows returning customers to complete their purchase with a single click using pre-saved billing, shipping, and payment details. It skips the traditional multi-step […]
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June 29, 2025
Next Purchase Incentives
Definition Next purchase incentives are rewards or discounts given to customers after they complete a purchase, encouraging them to return and shop again. Good or Bad? Good. They are an […]
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June 29, 2025
Newsletter Opt-ins
Definition Newsletter opt-ins are sign-up forms on your website where customers voluntarily subscribe to receive updates, promotions, and product news via email. Good or Bad? Good. They’re one of the […]
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June 29, 2025
Net Profit Margin
Definition Net profit margin is the percentage of revenue that remains as profit after deducting all operating expenses, taxes, and cost of goods sold. Good or Bad? Good when it’s […]
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June 29, 2025
Negative Keywords in Site Search
Definition Negative keywords in site search are terms you intentionally exclude from triggering results in your store’s search function. They help prevent irrelevant products from showing up when certain words […]
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June 29, 2025
Navigation Breadcrumbs
Definition Navigation breadcrumbs are a secondary navigation system that shows users their current location in a store’s hierarchy, typically at the top of a product or category page. They help […]
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June 29, 2025
Name Your Price
Definition Name Your Price is a pricing feature that allows customers to suggest their own price for a product or service. The store can choose to accept, reject, or automatically […]
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