Buy Now Button
Definition
A Buy Now Button is a direct call-to-action that bypasses the regular “Add to Cart” process and sends the customer straight to checkout. It’s designed to reduce friction, speed up the shopping experience, and increase conversions — especially on landing pages or promotional offers.
🟢 Good or Bad?
✅ Good — great for impulse purchases and fast decision-making.
⚠️ Risky — if not used with intention, it can confuse users who expect to review their cart first.
📌 Why It Matters
Online shoppers get distracted quickly. The fewer steps between interest and purchase, the higher your chance of completing the sale. A Buy Now button removes extra clicks and is ideal for fast-moving campaigns, single-product offers, or mobile shopping.
⚠️ Common Mistakes
- Not clearly labeling the button’s action (e.g., “Buy Now” vs. “Checkout Now”)
- Forgetting to prefill quantities or variation options
- Sending users to an empty cart
- Using it in places where buyers still want to browse
💡 How to Improve It
- Use Add to Cart URLs that redirect straight to checkout
- Combine with coupon codes for urgency (e.g., “Buy Now & Save 10%”)
- Place on product pages, blog articles, or limited time offer pages
- Make sure the link handles product variations or default options
🔌 Recommended Plugin
Coupons & Add to Cart by URL for WooCommerce
This plugin lets you create smart links that automatically add products to the cart and redirect users straight to checkout — replicating “Buy Now” behavior. You can predefine quantities, apply coupons, and customize the destination page.
🛒 Real-World Example
You promote a flash sale on a single product — a bestseller. Instead of asking customers to go through the cart, you drop a link on social media that says “Buy Now.” When clicked, the product is added to the cart, the discount is applied, and the user lands directly on checkout.
🔗 Related Terms
- Add to Cart URL
- Checkout Optimization
- Conversion Rate
- Landing Page CTA
❓ FAQs
What does a Buy Now button do in WooCommerce?
It allows customers to skip the cart and go straight to checkout with a product already in their cart.
Can WooCommerce create Buy Now buttons by default?
Not natively. You’ll need a plugin or custom code to generate “Buy Now” behavior.
What’s the best plugin for creating Buy Now buttons?
WPFactory’s “Coupons & Add to Cart by URL” plugin allows you to build one-click purchase experiences with full control.
