EAN Code
Definition
An EAN code, short for European Article Number, is a globally recognized barcode standard used to identify products uniquely.
EANs are typically 13 digits long and appear below the barcode on retail products.
They are commonly used in inventory systems, retail stores, and logistics operations to track products, simplify scanning, and ensure data consistency across databases.
Good or Bad
Good when used to uniquely identify each product or variation and enable efficient inventory and checkout systems
Bad when the same code is used for multiple products, causing confusion in inventory and reports
Why It Matters
EAN codes are essential for businesses that sell physical products either online or in retail environments.
They allow for accurate stock tracking, smooth integration with point of sale systems, and proper listings in external sales channels like Google Shopping or Amazon.
For WooCommerce stores, assigning and managing EANs improves internal organization and compatibility with barcode scanners.
Common Mistakes
- Using the same EAN code for different products or variations
- Not generating EANs at all, especially for products that require external distribution
- Typing EANs manually without validation, leading to formatting errors
- Forgetting to include EANs in exports or product feeds
How to Improve It
- Generate unique EANs for each product and variation
- Use a plugin to automate barcode generation and prevent duplicates
- Display EANs on product pages or packing slips if needed for logistics
- Export EAN data for integrations with marketplaces or shipping platforms
Recommended Plugin
EAN and Barcodes for WooCommerce
This plugin lets you generate, assign, and display EAN codes for WooCommerce products and variations.
It supports custom formats, auto-generation, frontend display, backend visibility, and barcode scanning compatibility.
You can also export EANs for external use and ensure they remain unique across the catalog.
Real-World Example
A grocery store runs both a physical shop and an online store. Each product has a unique EAN code that appears on the physical label and in the WooCommerce backend.
When scanning an item at checkout or in the warehouse, the system instantly identifies the correct product and updates inventory in real time.
Related Terms
- SKU
- Barcode
- Inventory Management
- Product Feed
FAQs
What is an EAN code used for
It is used to uniquely identify products in retail, inventory, and online stores. It also supports barcode scanning and product listing in external systems
Is EAN the same as a barcode
An EAN is a type of barcode. It contains numeric product identification in a scannable format
Can I generate EAN codes automatically in WooCommerce
Yes. The WPFactory plugin allows you to auto-generate EANs and manage them across your store
