Kitting
Definition
Kitting is the process of grouping multiple products together and selling them as a single unit or bundle.
It is commonly used in WooCommerce to offer product bundles or sets.
Good or Bad?
Good, when it helps increase average order value and simplifies the buying process.
Bad, when it confuses customers, limits customization, or results in inventory issues.
Why is it matter?
Kitting lets you combine slow-moving items with bestsellers, offer discounts on grouped items, and make the shopping experience more efficient.
It can also reduce fulfillment complexity and improve stock control if handled properly.
Common Mistakes
- Not clearly describing what’s included in the kit
- Forgetting to manage inventory levels for each individual item in the bundle
- Offering irrelevant or mismatched products as a kit
- No option for customers to customize bundles
How to Improve It?
- Use clear product names and descriptions
- Show bundle savings visibly on the product page
- Ensure stock is synced correctly between kits and individual items
- Allow flexibility when possible, like letting users choose from variations
Recommended Plugin
Dynamic Pricing & Bulk Quantity Discounts for WooCommerce
This plugin helps you create quantity-based pricing rules which are useful for offering kits at discounted rates. You can apply tiered pricing for bundled products or create promotional bundles easily.
Real-World Example
A skincare store created a “Daily Essentials Kit” by bundling a cleanser, toner, and moisturizer together at a slightly discounted price.
It boosted sales by 22 percent compared to when those items were sold separately.
Related Terms
- Inventory Management
- Product Bundling
- Cross-Selling
- Dynamic Pricing
FAQs
Is kitting the same as bundling?
They’re often used interchangeably. However, kitting usually implies fixed combinations, while bundling may offer more flexibility.
Can I track inventory for individual items in a kit?
Yes, but you’ll need to ensure your inventory system deducts from each component, not just the kit.
Does WooCommerce support kitting out of the box?
Not directly. You’ll need plugins like product bundlers or dynamic pricing tools to implement it effectively.
