WooCommerce Statistics 2026: Market Share, Growth & Global Adoption
Today, simply having an online store is not enough, it goes beyond that to understand the platform you are using and its reach to the market.
WooCommerce stands out as one of the most flexible and easiest digital platforms, provide you seamless access to your audience. However, having a flexible and user-friendly platform is not enough for success.
Real growth lies in understanding the statistics of this platform. So, understanding WooCommerce’s sales volume, adoption, and available plugins directly reflects your growth, business strategy, expansion, and the most effective way to invest your time and resources in online selling.
For that, this article will show you the latest WooCommerce statistics, discuss what they mean for the platform’s growth, and show you how these statistics and insight can shape your store strategy and growth.
Let’s get started!
Key WooCommerce Statistics in 2025
WooCommerce Adoption in 2025: Over 4.6 million Active Stores
Today, in 2025 WooCommerce continues to dominate the eCommerce landscape. According to the latest statistics for Q2 2025, WooCommerce powers between 4 to 6 million eCommerce stores.
The numbers vary slightly depending on the source and the measurement method. Tools like Store Leads report around 4.5 million active online stores, while BuiltWith tool counts over 6 million online stores using WooCommerce. This difference can be attributed to the inclusion of inactive stores in some databases.
This impressive number shows us the remarkable growth and widespread adoption of WooCommerce, reflecting users’ trust in this platform for its flexibility, vast plugin ecosystem, and deep integration with WordPress, which make it a preferred choice for business owners.
WooCommerce Market Share: Leading the eCommerce industry
According to a report by Store Leads and other sites, WooCommerce ranks among the top 1 million eCommerce websites, holding an impressive 33.4% market share among all tracked eCommerce platforms worldwide. A figure that includes small, test, and even inactive sites.
However, some reports and studies platforms estimate a 20-21% market share when considering only active and fully functional online stores.
This amazing statistic shows us WooCommerce’s position as one of the leading solutions in the eCommerce world.
This massive market share is due to the flexibility of this platform and its open source, which makes it easy for users to build and customize their stores as they want, which matches their identity, in addition to its seamless integration with other tools and plugins.
WooCommerce Revenue in 2025: A Look Behind Numbers
According to Growjo and Shop Trial, WooCommerce’s estimated annual revenue from official plugins is around $27.9 million.
And depending on Red Stag Fulfillment, WooCommerce-powered stores generate an estimated $30 billion to $35 billion annually.
For store owners, this means:
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Huge Potential Market: Millions of customers visit WooCommerce daily, making it a huge market full of opportunities for both large and small stores.
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Huge Plugins System: As we mentioned previously that WooCommerce generate around $28 million from official plugins, this means store owners can leverage these tools and plugins to enhance their stores, user experience, and boost sales. For example, you can use tools like upselling-cross selling plugins to generate more sales.
WooCommerce Extensions: Over 1,000 Official WooCommerce Extensions Available
WooCommerce statistics show that WooCommerce offers over 1,000 official extensions. This vast ecosystem of plugins gives store owners the tools they want to customize their online store, from inventory management and marketing to payment gateways and shipping solutions.
Most Popular WooCommerce Extensions:
And according to WP Experts, around 297,641 WooCommerce extensions are downloaded daily. This shows us the popularity and widespread of this platform.
At WPFactory, we contribute to this rich system with our own WooCommerce plugins. WPFactory offers a mix of free and premium plugins that cover diverse aspects, from store management, marketing, and promotion to store customization.
WooCommerce Distribution: Geographic Distribution of Stores
As we all know, WooCommerce is widely used in countries all over the world. However, some statistics highlight the countries where WooCommerce is most commonly used.
According to BuiltWith statistics, the top countries for 2025:
| Country/Region | Active WooCommerce Stores | Annual Growth Rate |
|---|---|---|
| United States | 2,000,000+ | 5% |
| United Kingdom | 480,000+ | 4% |
| Europe (EU total) | 1,000,000+ | 6% |
| Germany | 300,000+ | 6% |
| India | 350,000+ | 12% |
| Australia | 210,000+ | 6% |
| Canada | 180,000+ | 5% |
The United States ranks first, with over 2 million active WooCommerce stores.
WooCommerce Growth: Future Trends and Growth Predictions for WooCommerce
We all know that this platform grows more and more every day and expands its customer base, but let’s see what the statistics say.
- Number of Active Stores
According to the latest statistics by DevDiggers, the number of stores operating on WooCommerce is expected to increase from around 5-6 million in 2025 to about 7.2 million online stores in WooCommerce by 2028.
The annual growth rate is estimated to be between 7-10% or more in some scenarios.
- WooCommerce Market Share
As we mentioned earlier, the market share of WooCommerce is approximately 33-39% according to some studies, while other studies that only consider large and active stores estimate it at 15-20%.
The total WooCommerce market share is expected to stabilize at between 30-35% over the coming years.
- Total Value of Goods Sold
Currently, goods sold on WooCommerce are estimated to be between $30-35 billion annually, and it is expected to rise to $40-45 billion by the mid of 2027, according to current reports.
- Geographical Expansion and Emerging Markets
Reports indicate significant expansion of WooCommerce in emerging markets such as Asis, America, and Africa.
Final Thoughts
Based on the statistics we have explored, it’s clear that WooCommerce will grow more and more in the coming years, both in adoption and market influence. This ongoing growth means a larger audience, higher visibility, and consequently greater revenue potential for your eCommerce store.
So, whether you are running a small business or a large-scale eCommerce, WooCommerce will be one of the most powerful and flexible choices to build your eCommerce store.
In addition to its open source, which allows full customization, seamless integration with a lot of plugins, and full control of your store.
