June 29, 2025
Definition Waitlist sign-ups refer to the number of people who register interest in a product that is currently out of stock or not yet available. It’s a way to capture […]
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June 29, 2025
Volume Pricing Meaning & Examples
Definition Volume pricing is a pricing strategy where the unit price of a product decreases as the quantity purchased increases. It encourages customers to buy in larger quantities by offering […]
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June 29, 2025
Visitor-to-Buyer Ratio Meaning & Examples
Definition Visitor-to-Buyer Ratio measures how many of your website visitors actually complete a purchase. It’s calculated by dividing the number of buyers by the number of total visitors within a […]
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June 29, 2025
View-Through Rate (VTR) Meaning & Examples
Definition View-Through Rate measures how many users saw your ad but didn’t click it, then later visited your site and completed a desired action. It helps track the effectiveness of […]
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June 29, 2025
Video Engagement Rate Meaning & Examples
Definition Video Engagement Rate measures how much of a video your viewers watch, often expressed as a percentage of the total length. It helps track how compelling or relevant your […]
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June 29, 2025
Variant Swatches Meaning & Examples
Definition Variant swatches are visual selectors that replace traditional dropdown menus for product options such as color, size, or style. Instead of choosing from a list, customers see clickable icons […]
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June 29, 2025
Value per Visitor (VPV) Meaning & Examples
Definition Value per Visitor is the average amount of revenue each website visitor generates. It’s calculated by dividing total revenue by the number of visitors over a specific period. Good […]
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June 29, 2025
User Experience (UX) Meaning & Examples
Definition User experience (UX) is the overall interaction and satisfaction a customer has when using a website or digital product. In eCommerce, it covers how easy and enjoyable it is […]
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June 29, 2025
Urgency Messaging Meaning & Examples
Definition Urgency messaging is a marketing tactic used to encourage quick action from shoppers by emphasizing time-sensitive opportunities. Common examples include limited-time offers, countdown timers, low-stock warnings, or messages like […]
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June 29, 2025
Upsell Meaning & Examples
Definition Upsell refers to the practice of encouraging a customer to purchase a higher-end version of a product or to add more features or services during the buying journey. It […]
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June 29, 2025
Unsubscribe Rate Meaning & Examples
Definition Unsubscribe rate measures the percentage of users who opt out of your email list after receiving a campaign. It is calculated by dividing the number of unsubscribes by the […]
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June 29, 2025
Unit Economics Meaning & Examples
Definition Unit economics refers to the direct revenues and costs associated with a single unit of product or service sold. It helps determine whether each sale is profitable after accounting […]
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