Coupon by URL
Definition
Coupon by URL refers to a special link that, when clicked, automatically applies a discount coupon to a customer’s cart in WooCommerce. It removes the need for customers to manually enter a coupon code and is commonly used in email campaigns, landing pages, or promotional ads.
Good or Bad
Good when used to simplify the shopping experience and improve coupon redemption rates
Bad if shared publicly without control, leading to unintended or expired discounts being applied
Why It Matters
Many customers abandon checkout when they realize they need to hunt for a discount code. Using a coupon by URL helps reduce that friction and ensures your promotion is seen and used. It is also helpful in remarketing campaigns and private offers where you want a seamless experience.
Common Mistakes
Using coupon links that never expire or lack restrictions
Applying coupons automatically without communicating the benefit to the customer
Failing to test the link across different browsers or devices
Not segmenting coupon usage by user role or location when necessary
How to Improve It
Create unique URLs for specific campaigns or traffic sources
Combine the URL with a strong call to action and a sense of urgency
Track performance to see which links drive the most conversions
Use targeting rules so coupons apply only to specific products, quantities, or user types
Recommended Plugin
Coupons & Add to Cart by URL for WooCommerce
This plugin allows you to generate smart links that automatically apply a coupon and optionally redirect customers to the cart or checkout page. You can configure rules based on product, quantity, user role, and more. It simplifies the shopping experience and boosts conversion rates.
Real-World Example
An online skincare store sends a newsletter with the headline “Your 15 percent discount is waiting.” The button in the email contains a coupon by URL. When clicked, the discount is instantly applied, and the customer lands on the checkout page ready to complete the order without any additional steps.
Related Terms
- URL Redirection
- Discount Rules
- Cart Abandonment
- WooCommerce Promotions
FAQs
What is a coupon by URL in WooCommerce
It is a direct link that applies a discount coupon automatically when a customer visits it
Can I restrict who uses the coupon by URL
Yes. Using the WPFactory plugin, you can limit the coupon by user role, product, quantity, or even customer country
Is this feature built into WooCommerce by default
No. You need a plugin like WPFactory’s Coupons & Add to Cart by URL to create and manage these types of links
