Order Bumps
Definition
Order bumps are small, optional product offers shown on the checkout page.
They encourage customers to add related or low-cost items to their order with a single click before completing the purchase.
Good or Bad?
Good, when done right.
They can significantly increase average order value without adding friction to the checkout process.
Why does it matter?
Order bumps help you boost revenue from existing customers without increasing traffic or marketing costs.
They also improve product visibility for smaller or complementary items that might not be discovered otherwise.
Common Mistakes
- Offering unrelated products as bumps
- Making the bump offer too expensive
- Using unclear or pushy language
- Adding too many bumps, causing distraction
How to Improve It?
- Choose relevant, low-risk products that match the main purchase
- Keep the price point lower than the main item
- Use simple copy that highlights the benefit
- Test and tweak offers based on what converts best
Recommended Plugin
Dynamic Pricing & Bulk Quantity Discounts for WooCommerce
While primarily used for discounts, this plugin can be adapted to encourage upsells and cross-sells through smart quantity offers and pricing strategies.
Real-World Example
A customer is buying a $60 facial serum.
On the checkout page, they see an order bump offering a matching cleanser for $12.
They click to add it, increasing the total order value instantly with no extra effort from your end.
Related Terms
- Upselling
- Cross-Selling
- One-Click Offers
- Average Order Value
FAQs
What’s the difference between an order bump and an upsell?
Order bumps appear on the checkout page for a quick add-on.
Upsells usually appear after the purchase or on product pages and involve a higher-value item.
Are order bumps effective?
Yes.
Many stores see a 10% to 30% increase in average order value when using order bumps smartly.
Can I use order bumps with any WooCommerce store?
Yes, but you may need a plugin or custom setup to add them easily at checkout.
