Product Bundles
Definition
Product bundles are pre-set combinations of multiple products sold together as one package.
They often come with a discounted price or added value to encourage larger purchases.
Good or Bad?
Good, when bundles are thoughtfully curated and relevant to customer needs.
Bad, if they feel forced, include slow-moving inventory, or don’t offer perceived value.
Why does it matter?
Product bundles help increase average order value.
They also simplify the buying decision by offering complete solutions in one click.
Common Mistakes
- Forcing unrelated items into one bundle
- Offering no discount or incentive
- Not allowing customization or flexibility
- Failing to track bundle sales properly
How to Improve It?
- Use your sales data to build popular and high-converting combinations
- Offer slight discounts or free shipping to make bundles more attractive
- Test different naming and presentation strategies
- Allow customers to build their own bundles
Recommended Plugin
Dynamic Pricing & Bulk Quantity Discounts for WooCommerce
This plugin lets you offer bundle-style pricing and quantity-based discounts.
You can create flexible product combinations and set pricing rules that encourage bulk purchases or bundle deals, even without modifying product pages.
Real-World Example
A customer buying a camera is offered a bundle that includes a tripod and memory card for $20 less than buying each item separately.
They take the bundle, increasing their cart total and satisfaction.
Related Terms
- Cross-Sell
- Upselling
- Cart Value
- Bundle Discount
FAQs
Can product bundles be customized by customers?
Yes.
Many plugins allow partial or fully customizable bundles based on customer preferences.
Do bundles really improve sales?
Yes.
When done right, they increase average cart value and move complementary products faster.
Can I bundle digital and physical products together?
Yes.
But ensure your shipping and fulfillment systems handle the combination correctly.
