Big News: WPFactory Has Officially Acquired WBW!
WPFactory Expands Its Ecosystem with the Acquisition of WBW!
United States – June 20, 2025
Our WPFactory family is growing more and more every day!
Since the day we started at WPFactory, every step forward is driven by our mission and passion for creating the best tools and serving our amazing community, a community that has been one of the main reasons we’re here.
Today, we are proud to share this with you, because you are part of our family: we are excited to announce that WBW is now officially owned by WPFactory!
WPFactory, a leader in crafting premium WordPress and WooCommerce plugins, has officially acquired WBW earlier June 2025.
WBW is one of the successful businesses in the WordPress plugin ecosystem, known for offering some of the most reliable plugins focused on product display and filtering tools.
This acquisition is another milestone in WPFactory’s journey to build a complete ecosystem of plugins that help WooCommerce owners succeed.
“By bringing WBW into the WPFactory family, we’re taking a major step toward our ultimate goal, providing WooCommerce users with all the tools they need to build better, more successful stores. This acquisition brings us closer to delivering a fully integrated ecosystem that simplifies workflows, enhances store functionality, and empowers every user to reach their full potential.” said Omar Dabbas, CEO of WPFactory.
About WPFactory
WPFactory is one of the most renowned experts in WordPress system, specializing in developing, creating innovative plugins that are designed to empower users and enhance website functionality. Backed by Jordanian, Lithuanian, and Brazilian capital.
The WPFactory team puts its full focus on WordPress and WooCommerce plugins, more specifically for WooCommerce to offer user-friendly tools that aim to streamline complex tasks, from store management to advanced customizations without the need to deal with any coding operations.
WPFactory offers a mix of free and premium plugins that cover diverse aspects, from store management, marketing, and promotion to store customization.
WPFactory and its team of 11 employees, with a portfolio of 65 plugins, continue to grow every day, driven by their mission to simplify eCommerce experiences while fostering a community-centric approach.
About WBW
WBW is one of the leading WordPress plugin companies, known for providing reliable plugins focused on product display, pricing tables, and advanced filtering tools.
With plugins that are used by more than 70,000 WordPress websites globally, WBW is not just a plugin provider, it leverages its tools to offer effective solutions in the areas of website optimization, content management, and digital marketing tools, helping WordPress and WooCommerce users enhance their site performance, streamline operations, and expand their digital presence.
WBW has always sought to use the latest technologies to develop its plugins, ensuring it offers top-tier tools and features to its users. This dedication has positioned the company as a leader in this, which helps it to offer innovative solutions and advanced tools that enhance user engagement and retention.
Key Plans and Integration
This acquisition deal was finalized for a six-figure sum, securing 6 key plugins from WBW. Moving forward, we plan to integrate some WBW’s plugins with WPFactory’s portfolio to provide eCommerce store owners with the best solutions.
Importantly, the WBW website will remain independent, and users of these plugins can rest assured that no major changes or discontinuations will occur. Our focus is on maintaining stability while expanding capabilities.
Why Does This Acquisition Matter?
This acquisition is more than just a business transaction. Adding WBW to WPFactory family doesn’t just mean expanding the WPFctory’s portfolio, it means bringing wider, more powerful tools that work in harmony to deliver the real value for you.
With this acquisition, we can now offer you the best solutions and advanced tools that simplify your complex tasks, improve your site’s performance, and drive successful results.
SO, this is not just an acquisition, it’s a big step that reflects our commitment mission to offer top-niche tools that empower WordPress and WooCommerce users to grow more and more and succeed in the ever-evolving eCommerce world.
What’s next?
Our journey will not stop here, WPFactory will continue to expand its horizons, to redefine innovation in WordPress and WooCommerce world. Offering innovative solutions and advanced tools, all designed to simplify eCommerce operations and elevate WooCommerce stores.
Our goal is to provide top-notch, integrated solutions that provide store owners with the flexibility, empower them to turn complexity into opportunity, and help them stay ahead in the competitive digital landscape. Therefore, we will continue our endeavor to achieve and provide everything WordPress and WooCommerce users need, from plugins, advanced tools, and best services to community-driven enhancements that prioritize flexibility and scalability.
