MSRP Appears in Product Settings but not on the Live Product Page

Problem Description: #

You can see the MSRP value saved in the WooCommerce product editor, but customers don’t see it on the storefront.

Common symptoms: #

• MSRP saved correctly in admin
  
• Frontend shows only regular or sale price
  
• No error messages
  

Cause: #

This usually happens due to caching, price rendering overrides, or third-party plugins altering how prices are displayed (dynamic pricing, discounts, currency plugins).

Solution-step-by-step: #

1. Clear WooCommerce transients
   
   • WooCommerce → Status → Tools
     
   • Clear product transients
     
2. Disable price-modifying plugins temporarily
   
   • Dynamic pricing
     
   • Discounts
     
   • Currency switchers
     
3. Check theme price template
   
   • Some themes use custom price.php
     
   • Ensure WooCommerce hooks are not removed
     
4. Force product update
   
   • Edit product → click “Update”
     
   • This regenerates price meta
     
5. Test in incognito
   
   • Avoid cached sessions
     

Prerequisites: #

• Admin access
  
• Cache control access
  

Additional Notes / Prevention: #

• Exclude product pages from aggressive caching
  
• Avoid stacking multiple pricing plugins