Redirect URL Meaning & Examples
Definition
A redirect URL is a web address that automatically sends visitors from one URL to another. In eCommerce, redirects are commonly used when product pages, categories, or slugs change to avoid broken links and maintain SEO value.
Good or Bad?
Good, when redirects are used properly to guide visitors seamlessly and preserve search engine rankings.
Bad, when too many redirects are chained together or set incorrectly, causing slow load times or errors.
Why does it matter?
Because redirects ensure customers always land on the right page even if the original URL changes.
They also protect SEO rankings by passing authority from old pages to new ones, reducing the risk of losing traffic.
Common Mistakes
- Forgetting to set redirects after changing product slugs.
- Creating redirect loops that send users back and forth endlessly.
- Using too many redirect chains, which slow down the site.
- Not updating internal links after setting redirects.
How to Improve It?
- Use 301 redirects for permanent changes (e.g., discontinued products).
- Use 302 redirects only for temporary changes.
- Audit redirects regularly to fix loops or unnecessary chains.
- Update site navigation and internal links to point directly to the final URL.
Recommended Plugin
Slugs Manager: Delete Old Permalinks for WooCommerce by WPFactory.
This plugin helps automatically handle redirects when slugs or permalinks change, ensuring no broken links and maintaining SEO health.
Real-World Example
A WooCommerce electronics store changes a product slug from example.com/product/phone123 to example.com/product/smartphone-5g. A 301 redirect ensures customers and search engines still reach the correct page without errors.
Related Terms
- URL Slug
- Product SEO
- Permalink
- Broken Links
FAQs
What’s the difference between a 301 and 302 redirect?
301 is permanent and passes SEO value, while 302 is temporary and does not fully pass SEO authority.
Do redirects hurt SEO?
No, when used correctly. They preserve rankings, but too many redirects can slow down the site.
Can WooCommerce handle redirects automatically?
Not by default, but plugins like Slugs Manager make it easy to manage redirects efficiently.
