Author

E-commerce Expert | Consultant in Content Creation | 15 Years of Experience | Google Certified

◾ Head of Digital Content at WPFactory, where I collaborate with a talented team to create meaningful content that supports our users and strengthens our brand.

◾ With over 15 years of experience in content strategy and copywriting, I focus on crafting clear, compelling messages that drive results.

◾ My work focuses on helping brands find their voice, connect with their audience, and turn words into measurable results.

◾ My background includes training individuals and teams, developing content for e-commerce businesses, and helping brands communicate with purpose.

◾ I'm also Google-certified and continue to share my knowledge through workshops and newsletters to support marketers and content creators in building content that connects.

◾ I believe in thoughtful content, practical execution, and the power of words to build real trust.

LinkedIn Profile

WooCommerce Guides(41) Selling Tips(25) Plugins Reviews(5) Building WordPress(4) Glossary(71)
Posts
146
Topics
5
Glossary

Geotargeting Meaning & Examples

Definition Geotargeting is the practice of delivering specific content, offers, or ads to customers based on their geographic location. In eCommerce, this can include showing location-based pricing, shipping options, currencies, […]

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Geotargeting Meaning & Examples
Glossary

Fulfillment Meaning & Examples

Definition Fulfillment is the process of receiving, processing, and delivering customer orders. It includes inventory management, picking, packing, shipping, and handling returns to ensure customers receive their products on time. […]

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Fulfillment Meaning & Examples
Glossary

Free Shipping Meaning & Examples

Definition Free shipping is a delivery option where customers do not pay any shipping costs for their order. It can apply to all purchases, orders above a certain threshold, or […]

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Free Shipping Meaning & Examples
Glossary

Fraud Prevention Meaning & Examples

Definition Fraud prevention in eCommerce is the set of practices, tools, and systems used to detect and stop fraudulent transactions, such as stolen credit card use, fake accounts, or false […]

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Fraud Prevention Meaning & Examples
Glossary

Email Marketing Meaning & Examples

Definition Email marketing is the practice of sending targeted emails to customers or subscribers to promote products, build relationships, and drive sales. It includes newsletters, promotional offers, abandoned cart reminders, […]

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Email Marketing Meaning & Examples
Glossary

Discount Codes Meaning & Examples

Definition Discount codes are special codes customers can enter at checkout to receive a price reduction, free shipping, or other promotional benefits. They are widely used in eCommerce to incentivize […]

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Discount Codes Meaning & Examples
Glossary

Digital Products Meaning & Examples

Definition Digital products are intangible goods delivered electronically rather than physically. Examples include software, eBooks, online courses, music, videos, graphics, and licenses. In WooCommerce, digital products can be sold without […]

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Digital Products Meaning & Examples
Glossary

Customer Trust Meaning & Examples

Definition Customer trust is the confidence shoppers have in a store’s ability to deliver what it promises. It is built through transparency, reliability, secure transactions, and consistent positive experiences. Good […]

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Customer Trust Meaning & Examples
Glossary

Customer Satisfaction Meaning & Examples

Definition Customer satisfaction is the measure of how happy customers are with a company’s products, services, and overall shopping experience. It reflects whether customer expectations were met, exceeded, or left […]

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Customer Satisfaction Meaning & Examples
Glossary

Customer Retention Meaning & Examples

Definition Customer retention is the ability of a business to keep existing customers engaged, satisfied, and coming back to make repeat purchases. It focuses on building long-term relationships rather than […]

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Customer Retention Meaning & Examples