Top Benefits of WooCommerce Wishlists – Plus How to Pick a Plugin

12 Top Benefits of WooCommerce Wishlists – Plus How to Pick a Plugin

Running my online store with WooCommerce opened my eyes to numerous plugins I didn’t even know existed, one prominent term that continually popped up was a “wishlist.” You might be wondering “Why should I use a WooCommerce wishlist plugin in my store?”

Wishlist for WooCommerce

In this article, I will share the benefits of a wishlist plugin, plus the options and WooCommerce wishlist plugins I’ve encountered in my quest.

So, buckle up, and let’s dive deep to unearth the ideal wishlist plugin, as well as how it can keep your store in peoples’ consciousness and drive more business.

What Is a Wishlist?

What Is a Wishlist

A digital wishlist is a feature that allows customers to create a personalized list of products they are interested in or plan to purchase in the future. It serves as a virtual shopping cart where users can bookmark items they want to keep an eye on, making it easier for them to remember and revisit these products later.

Think of it as a digital version of a shopping list you’ve written and stuck to the fridge.

But what makes a wishlist so valuable for both customers and store owners? Let’s delve deeper into the benefits of using a WooCommerce wishlist plugin.

Benefits of Using a WooCommerce Wishlist Plugin

Implementing a wishlist feature on your WooCommerce store can have several advantages. Here are some key benefits:

  1. Enhanced User Experience: A wishlist allows customers to save and organize products they are interested in, making it easier for them to find and purchase these items later. This enhances user experience by providing a convenient way for customers to keep track of their favorite products.
  2. Increased Customer Engagement: By giving your customers the ability to create wishlists, you encourage them to interact more with your store. They can share their wishlists with friends and family, ask for opinions, and even receive feedback on their selected items (“This shirt would definitely suit you”). This increased engagement can lead to a stronger connection with your brand and even drive those friends to your site.
  3. Opportunities for Upselling: Wishlists serve as an excellent tool for upselling and cross-selling. By analyzing the products customers add to their wishlists, you can gain insights into their preferences and interests. This allows you to recommend related or complementary products, increasing the chances of another purchase.
  4. Retargeting Potential: Wishlists also provide a valuable source of data for your marketing efforts. By tracking the products customers add to their wishlists, you can segment your audience and send targeted email campaigns or special offers to encourage them to buy.
  5. Social Sharing: Many wishlist plugins come with social sharing options, allowing customers to share their curated lists on social media platforms. This can help generate buzz around your brand and attract new customers. You may drive sales just out of peoples’ curiosity when discovering your product on or another social media platform.
  6. Competitive Advantage: Offering a wishlist option can differentiate your e-commerce site from rivals and increase client loyalty, which is a competitive advantage. It can aid in customer retention and ensure repeat business.
  7. Inventory Management: Analyzing demand forecasts can assist the business owner in better managing inventory since businesses can predict demand for certain products by monitoring wishlist activity.
  8. SEO and Content Marketing: Every item on a wishlist has the potential to become a content topic, enabling the production of blog entries, videos, or social media content about the item.
  9. Customer Loyalty Programs: Businesses can link wishlists to loyalty programs to provide customers points or discounts for adding products to their lists, which promotes repeat business.
  10. Gift Recommendations: By studying consumer wishlists, businesses can provide logical special occasion-specific gift suggestions, making it simpler for customers to pick the ideal gift.
  11. Enhanced Client Services: Customer service may help customers by using wishlist information to alert them about products and availability, improving the whole purchasing experience.
  12. Seasonal and Holiday Promotions: Businesses can give clients personalized promotions or discounts based on their wishlist products during holidays or special events, improving the possibility of conversions.

There are a lot of plugins available, and all of the options offer various features and functionalities to enhance the wishlist experience for both you and your customers.

What Features to Look for in a Wishlist Plugin?

You’ve got a choice of free or paid WooCommerce wishlist plugins, but the paid models tend to have more features. Depending on your preferences and needs, you should consider the features first before buying. Below are some to consider:

  • User-Friendly Interface: Choose a plugin that offers a straightforward and intuitive interface, allowing customers to easily navigate and add products to their wishlists, perfect for interaction and engagement.
  • Privacy Settings: Look for plugins enabling users to control the visibility of their wishlists, offering a more personalized experience through public, shared, or private settings.
  • Sharing Capabilities: Opt for a plugin that allows users to share their wishlists on various platforms, driving more traffic and potential buyers to your store.
  • Notifications: You may want a plugin that alerts customers about changes in stock or price for wishlist items, accelerating decision-making processes and conversions.
  • Responsive Design: Ensure the plugin provides a seamless experience across various devices, especially mobiles, catering to a wider audience, did you know that mobile sales now make up around 60% of all purchases? Don’t lose out on all those buyers.
  • Analytics Integration: Prioritize plugins that integrate analytics, allowing insights into user behavior and product popularity to inform business strategies.
  • Customization Options: Find a plugin that lets you change the appearance and keep your branding professional.
  • Compatibility and Updates: Opt for regularly updated plugins to maintain functionality, security, and adaptability in the WooCommerce ecosystem.
  • Support and Documentation: If you can, choose a plugin with reliable support and clear documentation to ensure smooth installation, configuration, and troubleshooting.
  • Guest Support: ​​Guests (non-registered users) have the option to create and save wishlists using the guest wishlist feature.
  • User Accounts Integration: For registered consumers, integration with user accounts allows for the saving and accessing of wishlists across devices.
  • Product Notes: The ability to annotate wishlist items with unique notes or remarks.
  • Multiple Wishlists: Support for numerous wishlists, which enables users to categorize things for various events or uses.
  • Bulk Actions: Possibilities to simultaneously add and remove numerous things from a wishlist.
  • Product Availability Alerts: Notifications when goods on the wishlist become available for purchase or return to stock.
  • Gift Registries: These include unique features like quantity control and event dates.
  • Price Alerts: Get notified when items on your wishlist are on sale or when their prices change.
  • Analytics and Reporting: Information on wishlist activities, such as top sellers, conversion rates, and user perceptions.
  • SEO Optimization: Each wishlist page has SEO-friendly URLs and information to help with search engine rankings.
  • Cross Selling: Product recommendations based on wishlist items.
  • Wishlist Cart Integration: Quickly add products from the wishlist to the shopping cart for checkout
  • Performance Optimization: Effective coding to guarantee that the plugin doesn’t affect the speed of the website.
  • User Notifications: Customers may receive emails or push notifications to remind them of saved products and exclusive deals connected to their wishlist.
  • Wishlist Search: To find stored things fast, use the search bar within the wishlist.
  • Data Export: Customers’ wishlist data can be exported for use offline or for sharing.
  • Wishlist Data Backup: Regularly back up customer wishlists to prevent data loss.

By focusing on these features, you can find a plugin that enhances user experience as well as making it easy to manage your store’s integrations.

5 Best WooCommerce Wishlist Plugins for Your Store

Now, having got to the essence of wishlists and grasped the benefits of incorporating wishlist plugins. Time to check out the options:

1. Wishlist for WooCommerce Plugin – WPFactory

Wishlist for WooCommerce


We can proudly say that our plugin is the only plugin in the market (as of writing this) that offers multiple wishlists for customers in its free version.

Wishlist for WooCommerce: Multi Wishlists Per Customer

Imagine unlocking the magic of desire, where your customers’ preferences seamlessly work their way into curated, shareable lists, ready to be bought!

This is what is offered by Wishlist for WooCommerce Plugin by WPFactory, your key to elevated customer engagement! Don’t take our word for it, check the stats below:

  • Unrivaled Excellence: With a stellar 4.8 customer rating and a community of over 2,800 satisfied customers globally, our wishlist plugin stands out as an elite option for registries and wishlists.
  • The Power of Sharing: Your customers can broadcast their curated gift registries to friends and family with unparalleled ease, encouraging more traffic and potential sales. Customers can easily share their wishlists, making it convenient for family or even fans on social media to purchase the desired items.


  • Simple Wishlist Creation: The layout makes it simple and straightforward for customers to make their lists.
  • Multiple Wishlists per Customer: Customers can effortlessly create and manage multiple wishlists tailored to their preferences.
  • Sharing to Social Media Platforms: Empower your customers to send their wishlists across the digital universe via social media, email, or unique URLs, ideal for melding minds over gifts or collaborative shopping escapades.
  • Insightful Tracking of ‘Wishlisted’ Products: As the owner of a store, be sure to pay attention to what’s working, working out your customers’ wishes, optimizing inventory & retargeting strategies with discounts.
  • Iconic Customization with FontAwesome: Use the styles provided by FontAwesome, creating a unique and appealing look.
  • Limitless Styling: Tweak fonts, and layouts to create a wishlist that echoes your branding.
  • And much more…

Price: There is a free version of the Wishlist for WooCommerce plugin, meaning you can get used to the layout and enjoy many features free of charge. A premium license is available at $49.99 per annum, inclusive of regular updates, and premium support. Plus, you’re protected by a risk-free 14-day money-back guarantee.

2. TI WooCommerce Wishlist Plugin

TI WooCommerce Wishlist

TI WooCommerce Wishlist Plugin, a renowned plugin, offers a lot of wishlist functionality to WooCommerce stores. Its integration allows users to swiftly add products to wishlists, enhancing user interaction.

Upon activation, Wishlist Pro introduces an ‘Add to Wishlist’ button beside the ‘Add to Cart’ button, enabling streamlined access for users. This plugin offers both the basic and advanced features, but under its freemium model you may have to pay for the more advanced functionality, or even to allow users to make multiple wishlists.


  • Easily integrate wishlist buttons
  • Custom wishlist icons
  • Diverse customization options
  • Social sharing on platforms like Facebook and Twitter
  • Custom CSS styling
  • Multi-wishlist capabilities on the premium plan
  • Promotional email functionality, also on the premium plan

Price: TI WooCommerce Wishlist Plugin provides free and premium versions. The premium version starts at $79 per year with a single site license, including a risk-free 14-day money-back guarantee, updates, and support for the year.

3. YITH WooCommerce Wishlist

YITH WooCommerce Wishlist

YITH WooCommerce Wishlist is another option for wishlist-adding functionality for WooCommerce stores. It offers a freemium model, delivering basic features for all, and additional advanced options for premium users.

The premium version is good for those who value data tracking and can provide a lot of information to store them.


  • Integration of wishlist buttons to products
  • Ability to set custom wishlist icons
  • Highly adjustable appearance
  • Wishlist page and table
  • CSS styling
  • Multiple wishlists per user
  • Adjustable privacy settings for wishlists
  • Useful data on wishlisted products for store owners

Price: YITH WooCommerce Wishlist offers both free and premium versions, with the premium version starting at $94.99 per year for a single site license. It includes a 100 percent, 14-day money-back guarantee and one year of updates and support.

4. WooCommerce Gift Registry

4 WooCommerce Gift Registry

WooCommerce Gift Registry, a plugin by Addify, is a great wishlist option that serves more as a gift registry, such as for a wedding. With its user-friendly design, customers can rapidly add desired products to their wishlists or gift registries. After activation, this tool intuitively introduces an ‘Add to Wishlist’ button plus it can allow multiple admins to access the same list (such as a bride and groom).

This plugin caters to the diverse needs of store owners but you need to pay for the plugin, there is no free version.


  • Extensive customization options
  • Social sharing capabilities on platforms like Facebook and Twitter
  • Option for customers to make registry private, public, or password-protected
  • Enable multiple admins on the registry
  • Allow customers to add co-registrant
  • Customers can add event date and other information
  • Customizable email notifications for admin, customer, and co-registrants
  • Add gift registry to menu
  • Enhanced promotional email features

Price: The plugin costs $59 per year for a single site license, comprising a no-risk 30-day money-back guarantee.

5. WishSuite – Wishlist for WooCommerce

WishSuite – Wishlist for WooCommerce

WishSuite – Wishlist for WooCommerce stands out by delivering efficient wishlist solutions for free, allowing users to enjoy basic features needed for a wishlist.

It has some limitations due to the fact that it is free, but it is a good solution for those getting started with wishlists.


  • Embedding of wishlist buttons to any page
  • Wishlist Share on Social Media (Facebook, Twitter, Pinterest, Linkedin, WhatsApp, email, Reddit, Telegram)
  • Shortcode support
  • Choose multiple fields for wishlist table
  • Some design options

Price: This plugin is totally free, which is definitely the main benefit, but it is limited when compared to some of the others on the list.

Final Words

Having a wishlist feature on your WooCommerce store makes perfect sense for everyone, it can benefit both you and your customers. It enhances user experience but also gives you opportunities for upselling and remarketing.

Become the object of your customers’ wishes… literally. Unlock the Wishlist for WooCommerce Plugin – WPFactory, and let people bookmark your products.


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