Show the colour, not the name of the colour.
Replace WooCommerce's variation dropdowns with colour, image, and label swatches. Per-attribute galleries with zoom. Smart filtering so only the variations you actually stock are clickable. Select2 fallback when you've got 30 sizes. $49.99/yr or $149 once.
Out of the box, WooCommerce shows variation attributes as text dropdowns. Customers pick "Carmine Red" without seeing it, can't tell which sizes are actually in stock, and bail out the first time the Add-to-Cart button rejects an impossible combination. Three things that cost you sales every day.
Native WooCommerce shows attributes as text. Shoppers pick on intuition, the package arrives in a shade they didn't expect, you eat the return. Apparel and homeware stores lose 8 to 12% of variation orders this way.
The default Add-to-Cart button waits for the shopper to assemble a combination, then tells them it doesn't exist. By that point they've already lost interest, and the next click is the back button, not "try a different size."
Even when you load 12 product images, native WooCommerce only swaps to the variation gallery after the shopper has already picked. They never see the indigo unless they go looking for it. Most don't.
The plugin handles four jobs: render swatches in three attribute types, swap the product gallery as a swatch is picked, filter out variations that don't exist or are out of stock, and scale gracefully when a product has 30+ sizes through a Select2 fallback.
A single product can have colour + size + image all at once. Each attribute carries its own swatch type, configured once at the global level.
Pro-only. Each colour or image term owns its own gallery, with zoom on hover. Picking Red replaces the whole gallery, not just the featured image.
Pro-only. The plugin pre-walks the variations array and disables any swatch that would resolve to a non-existent or out-of-stock combination. Customers never assemble an impossible cart.
Click a swatch right in the shop grid. The thumbnail updates without leaving the listing. Add-to-cart still works at the product page.
Tooltip carries the term name plus optional stock count. Keeps the swatch grid clean while preserving accessibility for screen readers.
Pro-only. Set a swatch-count threshold (e.g. > 12 terms) and the plugin renders a searchable Select2 dropdown instead. Cleaner UX than a wall of size pills.
A toggle in settings limits swatch JS to product pages by default. Your home, blog, and account pages stay light. CLS scores stay clean.
Upload the .zip from Plugins → Add New, then activate. Free version on .org or the Pro .zip from your account.
Products → Attributes → edit. New "Type" dropdown lets you flip Color from Select to Color / Image / Label. One choice per attribute.
Each attribute term (Red, Indigo, S, M, L) now shows a swatch field. Paste a hex, drop an image, or type a short label.
WooCommerce → Settings → Swatches. Shape, size, tooltip, archive-page rendering, Select2 threshold, intelligent filtering on/off.
WooCommerce native · dropdowns only |
WooCommerce.com Swatches $99/yr · no lifetime |
GetWooPlugins Swatches from $49/yr · from $149 lifetime |
WPFactory $49.99/yr · $149 once |
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|---|---|---|---|---|
| core: attribute swatch types | ||||
| Colour swatch attribute type | ✕ | ✓ | ✓ | ✓ |
| Image swatch attribute type | ✕ | ✓ | ✓ | ✓ |
| Label / text swatch attribute type | ✕ | ✕ | ✓ | ✓ |
| Mix colour + image + label on one product | ✕ | colour + image only | ✓ | ✓ |
| smart behavior | ||||
| Dedicated gallery per attribute term (with zoom) | ✕ | image swap only | image swap only | ✓ |
| Intelligent combination filtering (greys out impossible) | ✕ | not specified | ✓ | ✓ |
| Select2 fallback for very long attribute arrays | ✕ | ✕ | ✕ | ✓ |
| Tooltip on hover with term name + stock | ✕ | ✓ | ✓ | ✓ |
| scope & placement | ||||
| Global defaults + per-product overrides | ✕ | ✓ | ✓ | ✓ |
| Swatches on shop & category archives | ✕ | ✓ | ✓ | ✓ |
| Scripts load only on product pages (toggle) | - | not specified | not specified | ✓ |
| WPML / Polylang term translations | - | ✓ | ✓ | ✓ |
| pricing & ownership | ||||
| Free version on .org | - | ✕ | ✓ | ✓ |
| Lifetime tier | - | ✕ | ✓ up to $449 (5 sites) | ✓ $149 unlimited sites |
| Multi-store licensing | - | per-site renewal | 5 sites at top lifetime tier | ✓ unlimited sites |
| 10-year cost | $0 | $990 | $449 | $149 |
| 50+ plugins (All Access) | - | ✕ | ✕ | ✓ $499 |
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Ready to retire the variation dropdown? ↓
Jump to pricing
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A 200-SKU apparel brand with 8 colours and 5 sizes per shirt. Before swatches, the colour dropdown read "Burnt Sienna / Frost Mist / Onyx" - returns sat at 11%. After swatches, customers see the actual colour, pick on visual, and the size pill greys out the moment a colour they want isn't in their size.
Returns dropped from 11% to 4%. Conversion on variable products up 18% in the first 30 days.
A small-batch sofa maker offers 24 fabric finishes. Names like "Belgian Linen Ash" mean nothing to first-time buyers. Image swatches turn each fabric into a thumbnail, and the dedicated attribute gallery flips the full product gallery to the chosen fabric so customers see exactly what arrives.
Pre-sale "do you have a photo of X" emails dropped 70%. Average order value held while support load halved.
A bespoke leather-shoe maker stocks EU 36 through 50 in half-sizes, in three widths. That's 60 size pills - too many for a swatch grid. Select2 fallback kicks in at 12 terms, so customers type "42" and see only 42 R / 42 W / 42 X. Colour stays as a normal colour-swatch row.
Mobile cart-completion rose 23%. Customer-service "how do I pick size" tickets fell to zero.
Using the plugin? Leave a review on WordPress.org.
"Great plugin, simple to use and works exactly as described. Highly recommended."see review →
"Communication with this plugin developer was fantastic. Very helpful. Great plugin would recommend."see review →
"Excellent plugin and excellent support. Solved my swatch needs out of the box."see review →
Every WPFactory plugin ships with the same eight guarantees. Here's what running this one looks like in practice.
Hooks into WooCommerce's standard variation template instead of replacing it. The smart-filter walker operates on the existing variations-JSON object that WooCommerce already prints, so no extra database queries.
Every filter is documented at wpfactory.com/docs. Setup, attribute-type matrix, intelligent-filter rules, Select2 threshold - all spec'd, not assumed.
See the reviews: kgeorgiev and msn60 both called out replies "in the shortest possible time." Real bug reports become releases within days. Email support, no ticket queues.
14-day refund on yearly and lifetime, 30 days on All Access, no questions asked. If your theme renders variations in an unusual way and the swatches won't slot in, support helps; if it still doesn't fit, you walk away whole.
All Access is $499 once for all 50+ plugins, lifetime, unlimited sites, and it includes every plugin we release later. Three lifetime licenses at $199 already cost $597, so the bundle usually wins by your third plugin.
Tested against the latest WooCommerce within days of every release. HPOS-ready. PHP 8.3 compatible. Tracks the WC variation-template changes so new releases don't break the swatch layer.
Compatible with WPML, Polylang, WooCommerce Subscriptions, major themes (Storefront, Astra, Kadence, Flatsome, OceanWP), and the block editor's Single Product block.
You don't need a developer. Open an attribute, flip Type to Color, paste a hex per term. That's the whole setup. No code blocks, no template overrides, no PHP snippets unless you want them.
This is what you see inside WordPress once the plugin is activated.
14-day refund on yearly and lifetime, 30 days on All Access. Lifetime pays for itself by year 3. All Access pays for itself with any 2nd plugin you'd ever use. Yearly auto-renew can be turned off in your account.
Buy once. Owns itself by year 3. Use on every site you own.
This plugin + 49 others, lifetime updates, unlimited sites - for $300 more than Lifetime alone.
Three attribute types - colour, image, label. Dedicated galleries with zoom per term. Intelligent filtering greys out impossible combinations before the cart rejects them. Select2 fallback for big size matrices. 900+ stores already running it. 14-day refund if it's not for you.
900+ stores · 4.6★ across 15 reviews · WordPress.org plugin · 14-day refund
