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How to Apply a Store-Wide Percentage Discount or Increase

How to change all WooCommerce prices by a percentage #

Changing every WooCommerce price by a percentage is the fastest way to run a store-wide sale or pass on a cost increase. The Price Update: Bulk Pricing Editor for WooCommerce does this from one field, and this is a free feature.

Use the Percentage field #

  1. Go to WooCommerce > Bulk Price Converter (or click Bulk price converter tool at WPFactory > Bulk Price Converter).
  2. In General Options, set Percentage all product prices by:
    • Enter a negative number to discount: -20 takes 20% off.
    • Enter a positive number to raise prices: 10 adds 10%.
  3. Set Price type to modify to Both, Regular prices only, or Sale prices only.
  4. Leave Multiply at 1 and the other fields empty so only the percentage is applied.
  5. Click Preview prices, check the Results table, then Change prices to apply.

Percentage all product prices by field in the Bulk Price Converter Tool

Or use Multiply #

Multiply reaches the same result a different way: 0.8 is 20% off, 1.1 is 10% up. Use Percentage or Multiply, not both, or they stack. Both are free.

Goal Percentage field Multiply field
20% off -20 0.8
10% increase 10 1.1
Half price -50 0.5

Target only some products #

Under Products, pick a category to apply the percentage to just that category (free), or a tag or attribute (Pro). Leave everything on Any for the whole store.

Keep the result clean (Pro) #

A percentage change often leaves prices like 8.4732. With Pro, use the Rounding function and “Pretty prices” threshold in Final Price Correction to snap them to clean values or charm endings.

Reverse a sale afterward #

Percentages do not “remember” the original price. To end a -20% sale, do not apply +20% (that lands lower than the start). Re-run with the original prices, or set them back with Direct price. Preview first.

Get more control #

Percentage changes are free. Price Update: Bulk Pricing Editor for WooCommerce Pro adds tag and attribute targeting plus rounding and pretty prices. See what Pro unlocks.