Show MSRP & RRP next to your price, prove the savings are real.
Store the manufacturer's list price beside yours. Country-aware, currency-aware, role-aware. Customer sees the saving, without a sale, a coupon, or a markdown. $59.99/yr or $199 once.
Upload the .zip from Plugins → Add New, then activate.
MSRP field on every product. For hundreds at once: 3 bulk tools (copy / × / +).
Label · position · font style · savings amount/% · %price% & %total_savings% placeholders.
Product page · archives · cart. Conditional rules. Per-country (IP) · per-currency · per-role.
WC native sale price only |
WooCommerce MSRP Pricing $49/yr |
Other MSRP plugins varies |
WPFactory MSRP $59.99/yr · $199 once |
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|---|---|---|---|---|
| display options | ||||
| MSRP/RRP next to price | ✕ | ✓ | ✓ | ✓ |
| Custom label (MSRP/RRP/Was/List) | ✕ | ✕ | some | ✓ |
| Font style (bold/italic/underline/strike) | ✕ | CSS only | limited | ✓ dropdown |
| Show savings amount + percent | on sale | ✕ | amount | ✓ |
| where it shows | ||||
| Product page | ✕ | ✓ | ✓ | ✓ |
| Shop archives | ✕ | ✕ | some | ✓ |
| Cart line items | ✕ | ✕ | ✕ | ✓ |
| Cart total savings line | ✕ | ✕ | ✕ | ✓ %total_savings% |
| audience targeting | ||||
| Per-country MSRP (IP geo) | ✕ | ✕ | ✕ | ✓ |
| Per-currency MSRP | ✕ | ✕ | some | ✓ |
| Per-user-role visibility | ✕ | ✕ | ✕ | ✓ |
| Variable product range + fallback | ✕ | range only | range only | ✓ |
| admin tools | ||||
| Bulk MSRP creation (× / + / copy) | ✕ | ✕ | ✕ | ✓ 3 tools |
| Quick / bulk edit + admin column | ✕ | ✕ | limited | ✓ |
| HPOS-ready | - | ✓ | varies | ✓ since 2023 |
| pricing & ownership | ||||
| Free version on .org | - | ✕ | some | ✓ |
| Lifetime tier | - | ✕ | ✕ | ✓ $199 unlimited sites |
| 10-year cost | $0 | $490 | ~$600+ | $199 |
| 50+ plugins (All Access) | - | ✕ | ✕ | ✓ $499 |
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Want customers to see the deal? ↓
Jump to pricing
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Authorized reseller of a watch brand. Set MSRP on every product (bulk-copy from CSV, 30 minutes). MSRP renders as "MSRP $399 / our price $299" with a "save $100" badge.
Eight-week timeframe. No new SKUs, no markdowns - just the manufacturer's number rendered next to the store price.
D2C electronics brand selling into US, EU, UK, and Japan. Manufacturer publishes a different MSRP in each market. Country-based MSRP (IP geo) shows the right number to each visitor against the same store price.
One storefront, four regional MSRPs. Visitor IP picks the right reference price; the currency switcher handles checkout.
Industrial parts supplier. Wholesalers see retail MSRP next to their wholesale price (so they can quote it). Public visitors only see the retail price. Role-based visibility gates MSRP to the wholesale role.
wholesalePublic visitors and wholesalers see the same catalog - only the wholesale role sees the MSRP comparison.
"We needed an easy way to show RRP and our discounted price so we tried the free version. Within a couple of days we knew it was exactly what we needed so we purchased the full lifetime support version. Very easy to setup and works seamlessly. We did have a tiny little issue but it was sorted by Omar in one email."see review →
"Excellent plugin, developer very responsive with queries and has gone above and beyond to ensure the plugin works with our site. Thanks Omar for all your hard work."see review →
"Plugin does exactly what it promises and works very smoothly. Plugin support is very fast in response. 10/10."see review →
alg_wc_get_msrp filteralg_wc_msrp_by_country%price% + %total_savings%alg_wc_msrp_get_product_msrp()Nonces + sanitization (v2.0.0)Every WPFactory plugin ships with the same eight guarantees. Here's what running this one looks like in practice.
v2.0.0 (Feb 2025) shipped a full security pass - output escaping, input sanitization, nonces. v1.7.8 (Aug 2023) added HPOS compatibility. Code refactoring noted in 8+ separate releases. Modern, audited, and being actively shipped against in 2026.
Filter hooks documented (alg_wc_get_msrp, alg_wc_msrp_by_country). Helper function alg_wc_msrp_get_product_msrp() for theme/template integration. Placeholders %price% (tax-aware since v1.5.4) and %total_savings% documented with examples. 15 plugin FAQs on the live page.
Omar owns this plugin and is named by reviewers across five years of testimonials. Paul Dougherty: "sorted by Omar in one email". Joe Batty: "developer very responsive… Thanks Omar". Obed: "Love your work Omar!". Priority email support, and replies come fast.
14-day refund on yearly and lifetime, 30 days on All Access, no questions asked. If MSRP display doesn't move your add-to-cart rate after a couple weeks, you walk away whole.
All Access is $499 once for all 50+ plugins, lifetime, unlimited sites, and it includes every plugin we release later. Three lifetime licenses at $199 already cost $597, so the bundle usually wins by your third plugin.
v1.0.0 released 06 May 2018. 30+ releases over 8 years. Moved to WPFactory in v1.7.6 (Mar 2023). HPOS in v1.7.8 (Aug 2023). Security pass in v2.0.0 (Feb 2025). v2.0.1 (Sept 2025) tested up to WP 6.8 / WC 10.1. Still being shipped.
Works alongside currency switchers, tax-inclusive/exclusive setups (since v1.5.0), most popular WC themes (Astra, Flatsome, Storefront, Avada), and most popular sale/discount plugins because MSRP is reference-only (never collides with actual sale prices or coupons).
You don't write code. MSRP is a single field on the product edit screen. Display options are dropdowns and toggles. The three bulk creation tools (copy-from-price, percent multiplier, fixed add-on) cover 95% of "I need to backfill MSRPs across hundreds of products" scenarios in two clicks each.
This is what you and your customers see once the plugin is activated. Click any screenshot for a full-size view.
14-day refund on yearly and lifetime, 30 days on All Access. Lifetime pays for itself in year 4 versus renewing annually. All Access costs less than three single lifetimes, so it pays for itself by your third plugin.
Buy once. Owns itself by year 4 versus renewing. Use on every site you own.
This plugin + 49 others, lifetime updates, unlimited sites, for $300 more than Lifetime alone.
Store an MSRP / RRP / List price alongside your store price. Render it on product pages, shop archives, and the cart in any style: "MSRP $99 / $79", "Was $99, Now $79", strikethrough, custom HTML. Country-based MSRP via IP geo. Currency-based MSRP via your currency switcher. Role-based visibility for B2B. Cart total savings line. HPOS-ready since 2023. 665+ stores use it. 14-day refund.
665+ stores · 4.5★ from 14 reviews · WordPress.org plugin · lifetime license available · 14-day refund