Hello,
Actually, you can include total profit but not include profit margin in the analytics report. In the plugin’s settings, under the orders tab, in the Order Profit section, you can enable the Profit, Profit Percentage, and Profit Margin options. These will then show up on each order. Also, you may navigate to WooCommerce > Reports > Stock > Cost of Goods to see the Cost of Goods stock report. There you can find your company’s profit margin. Only products with costs, prices, and stock are counted in this report, and all prices exclude tax. However, I have forwarded your request to our development team. They will check the viability of this and get back to you as soon as they can.