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Custom Emails: Free vs Pro Versions Compared

Difference between the free and Pro versions #

The free and Pro versions of Additional Custom Emails & Recipients for WooCommerce share the same feature set for a single email. The one difference is how many custom emails you can create. That is worth stating plainly, because a lot of what people expect to be “Pro” is already free.

What the free version includes #

The free version gives you one custom email, with the complete toolkit:

  • All triggers: order status updated to, status change, new order, subscriptions, renewals, and the Extra group (refunds, customer notes, stock notices, product published/updated, customer created, address changes, password reset).
  • Custom triggers, so you can fire from any WooCommerce or WordPress action.
  • Delay and scheduling (WP Cron or Action Scheduler).
  • Full order targeting: require or exclude products, categories, tags, users, roles, order status, payment gateways, and shipping methods, plus minimum and maximum order amount, combined with AND or OR.
  • Recipients control, including the %customer% placeholder, “From”/”Reply-to” sender options, and Exclude recipients.
  • Subject, heading, HTML/plain/multipart content, custom CSS, and attachments.
  • All shortcodes, including [if] conditional content and [translate].
  • Multilingual support: WPML, Polylang, and TranslatePress.
  • Manual and bulk sending from the order screens, and “Stop emails” to override standard WooCommerce emails.
  • HPOS (High-Performance Order Storage) compatibility.

What Pro adds #

Capability Free Pro
Number of custom emails 1 Unlimited
Copy settings from one email to another – Yes
Trash individual custom emails – Yes
All triggers, targeting, delay, shortcodes, multilingual Yes Yes

In practice, upgrade to Pro when one email is not enough: for example a shipping notice to customers, a warehouse alert to staff, and a follow-up a week later, each with its own trigger, recipients, and content. Everything each of those emails can do is the same in free and Pro; Pro just lets you have all three at once.

Ready to add more emails? #

Sending more than one custom email is the Pro feature of Custom Emails. Upgrading takes a couple of minutes and unlocks unlimited custom emails plus copy-settings between them. Get Custom Emails Pro.

 

Additional Custom Emails for WooCommerce